Global Head of Marketing Buidl
Job Description
About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support.We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.
Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience.Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.
As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.
About This role
Bybit is evolving from a trading platform into a global financial platform, connecting crypto with real-world financial systems.
As we scale across regions and products, marketing is no longer just brand — it is a core growth engine driving user acquisition, institutional credibility, and global positioning.
We are looking for a Head of Marketing BUIDL to lead the execution layer of global marketing — owning how our brand shows up across markets, channels, and communities at scale.
This role reports directly to the CMO and will act as a key leader translating strategy into high-impact execution globally.
What You Will Own- Lead and scale Bybit's global marketing key functions, including: Events & Sponsorships, Social Media, PR & Communications, Marketing Compliance, Community, Copy & Translation, Creative, and Brand Image
- Drive end-to-end execution of global marketing initiatives across regions, ensuring consistency, speed, and quality
- Own performance of key marketing channels, especially:
- Social media growth and engagement
- Global events and sponsorship ROI
- Build a high-performing, multi-regional team, setting clear KPIs and driving accountability
- Partner closely with CMO, Product, Business Units, and Regional Teams to translate business priorities into scalable marketing programs
- Establish and optimize operating rhythms, processes, and governance across global marketing functions
- Ensure all marketing activities align with regulatory and compliance requirements across jurisdictions
- Significant growth in global brand presence and engagement across key markets
- Measurable improvement in social media performance (reach, engagement, conversion)
- Delivery of high-impact global events and sponsorships with clear ROI
- A well-structured, scalable global marketing operating model
- Strong alignment between global strategy and regional execution
- A high-performing team with clear ownership, speed, and execution excellence
- Proven leadership experience in global marketing roles, ideally within crypto, fintech, or high-growth tech environments
- Strong track record in driving performance across social media and large-scale events/sponsorships
- Experience managing multi-functional marketing teams across regions
- Deep understanding of brand building + performance marketing interplay
- Highly execution-focused with the ability to operate in fast-paced, high-growth, and ambiguous environments
- Strong stakeholder management, able to work closely with senior leadership and cross-functional teams
- Crypto / Web3 experience is strongly preferred
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.