Sr. Manager/Product Marketing-Roaming & Premium Numbers

Job Description

Job Description

The position strengthens competitive leadership, governance of commercial performance, & develops high-performing cross-functional teams driving annual revenues exceeding AED 1 Bn.

Responsibilities

• Ensure achievement of Consumer Marketing retail roaming revenue targets.
• Monitor roaming KPIs including usage, revenue, customer adoption, and profitability.
• Identify growth opportunities and recommend corrective actions to address performance gaps.

• Develop and execute the roaming roadmap aligned with overall Consumer Marketing strategy.
• Lead strategic initiatives and ensure delivery of roadmap and compliance projects within governance frameworks.
• Design and enhance roaming propositions, bundles, and pricing strategies.

• Provide Strategic direction and guidance to the Segment, CVM, Product Development & Sales functions to ensure data-driven, hyper-personalized campaigns that enhance customer retention and CLTV to sustain growth and maximize profitability

Collaborate with Wholesale, Finance, and Technology divisions to ensure service continuity, cost efficiency, and profitability.

• Collaborate with technical and customer experience teams to ensure seamless roaming service delivery.
• Monitor customer feedback, complaints, and service quality, implementing improvements where necessary.
• Ensure end-to-end customer satisfaction across all roaming touchpoints.

• Provide regular reporting on roaming performance, trends, and key insights.
• Analyze market trends, competitor offerings, and customer behavior to inform decision-making.
• Highlight risks, challenges, and opportunities to senior management.

• Work closely with technology, finance, regulatory, and customer care teams to ensure alignment.
• Ensure compliance with regulatory and internal governance requirements.

• Bachelor's Degree in Marketing/ Management or Telecom
• 8+years of work experience in Telecom