Digital Growth and Partnerships Manager - Hardees

Job Description

Job Purpose

Working closely with cross-functional teams and external partners, the role ensures data-driven, customer-focused, and commercially effective digital initiatives that enhance market competitiveness and contribute to sustainable business growth.

• Manage and optimize Hardee's presence across delivery aggregator platforms to drive sales, visibility, ranking, and revenue contribution.
• Partner with Americana's central aggregator team to ensure strong brand positioning, alignment, and execution consistency across markets.
• Identify, evaluate, and support new digital growth opportunities across emerging platforms, partnerships, and online channels.
• Ensure competitive positioning across platforms including assortment visibility, pricing, promotions, and overall digital storefront performance.
• Collaborate with marketing teams to integrate campaigns, launches, and promotions across aggregator and digital platforms.
• Monitor digital sales performance, platform KPIs, and campaign effectiveness, translating insights into actionable strategies to drive growth.
• Analyze platform data, customer behavior, and digital funnel metrics to improve conversion rates, customer acquisition, and revenue outcomes.
• Optimize menus, content, imagery, and digital touchpoints to enhance customer experience and platform performance.
• Build and manage strong relationships with key digital platform partners to unlock commercial and marketing opportunities.
• Work cross-functionally with marketing, operations, analytics, and central teams to ensure effective execution and continuous improvement.
• Coordinate with operations and supply chain teams to ensure product availability and seamless execution across platforms.
• Track competitor activity, platform trends, and market dynamics to maintain competitiveness and identify growth opportunities.
• Ensure compliance with brand guidelines, platform requirements, and execution standards across all digital touchpoints.
• Support cross-channel integration to ensure consistency across digital, in-store, and brand campaigns.
• Apply strong analytical thinking and commercial acumen to continuously optimize performance and support business decision-making.

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 5–7 years of experience in digital marketing, e-commerce, platform partnerships, or online sales, preferably within QSR, F&B, or retail.
• Proven experience managing delivery aggregator platforms such as Talabat, Deliveroo, Careem, or Noon Food.
• Strong understanding of digital sales channels, aggregator ecosystems, and online customer journeys.
• Experience working across multiple markets in the Middle East is preferred.
• Exposure to performance marketing, campaign execution, or digital merchandising is an advantage.
• Experience working with cross-functional teams including marketing, operations, and analytics.

• Strong stakeholder management and relationship-building capability.
• Strategic thinking with the ability to translate insights into practical actions.
• Strong execution focus with attention to detail and ownership mindset.
• Effective communication and coordination across cross-functional teams.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Adaptability and a proactive, solutions-oriented approach.