AI Content Creator & SMM Specialist

Job description / Role

Salary: “Competitive, based on experience”

The ideal candidate is skilled in leveraging AI tools for content creation, has a strong understanding of social media strategies, and thrives in a fast-paced environment.

Key Responsibilities: Social Media Management (SMM)

• Develop and execute social media strategies for both brands to align with their respective goals:
• Real Estate: Drive lead generation (e.g., inquiries for property sales/rentals) and maximize audience reach across platforms.
• Akaari: Attract and engage the target audience (real estate agents) to promote app adoption and usage.
• Manage social media accounts across platforms, including (but not limited to) Instagram, Facebook, LinkedIn, Twitter/X, TikTok, and YouTube.
• Schedule and publish posts using tools like Hootsuite, Buffer, or native platform schedulers to maintain a consistent posting cadence.
• Monitor engagement metrics (likes, comments, shares, etc.) and respond to audience interactions in a timely and brand-appropriate manner.
• Analyze performance using analytics tools (e.g., Instagram Insights, Google Analytics, or platform-specific dashboards) to optimize content and campaigns.
• Stay updated on social media trends and platform algorithm changes to ensure strategies remain effective and innovative.

• Create engaging visual and video content using AI tools (e.g., MidJourney, Runway, Canva AI, Lumen5, Flow, Veo..) to produce:
• Real Estate: High-quality property showcase videos, virtual tours, infographics, and promotional posts that drive interest and inquiries.
• Akaari: Tutorials, app feature highlights, agent testimonials, and promotional videos to appeal to real estate agents.
• Generate written content with AI assistance (e.g., Jasper, Copy.ai) for captions, blog posts, and ad copy, ensuring brand voice consistency:
• Real Estate: Persuasive and professional tone to attract buyers, renters, and investors.
• Akaari: Informative and approachable tone to resonate with agents and highlight app benefits.
• Edit and refine AI-generated content to ensure high quality, accuracy, and alignment with brand guidelines.
• Experiment with new AI tools to innovate content formats, such as AI-generated animations, voiceovers, or interactive visuals.

• Real Estate:
• Create content that showcases properties, market trends, and lifestyle to attract potential buyers/renters.
• Develop lead-generation campaigns (e.g., targeted ads, landing pages, or giveaways) to capture contact information.
• Increase organic reach through viral or shareable content, such as neighborhood guides or home-buying tips.
• Akaari:
• Produce content that educates real estate agents about the app’s features (e.g., CRM tools, lead tracking, or transaction management).
• Build a community of engaged agents through content like webinars, Q&A sessions, or success stories.
• Drive app downloads and registrations through targeted campaigns and partnerships with industry influencers.

• Collaborate with marketing teams to align social media and content strategies with broader campaigns (e.g., email marketing, paid ads).
• Work with graphic designers, videographers, or external agencies (if applicable) to supplement AI-generated content.
• Provide weekly/monthly reports on social media performance, lead generation, and content engagement, with recommendations for improvement.
• Conduct competitor analysis to identify opportunities and differentiate both brands in their markets.

Requirements:

• Experience:
• 2+ years in social media management, content creation, or digital marketing.
• Proven experience using AI tools for content creation (e.g., video, graphics, or copywriting).
• Familiarity with real estate marketing or B2B SaaS marketing is a plus.
• Skills:
• Proficiency in social media platforms and analytics tools.
• Expertise in AI content creation tools (e.g., MidJourney, Runway, Jasper, or equivalent).
• Strong copywriting and editing skills with attention to brand voice.
• Basic graphic design and video editing skills (e.g., Canva, Adobe Premiere, or CapCut).
• Understanding of SEO, GEO, paid ads, and lead-generation strategies.
• Personal Attributes:
• Creative, self-motivated, and adaptable to evolving trends and technologies.
• Strong organizational skills to manage multiple accounts and deadlines.
• Excellent communication skills to engage audiences and collaborate with teams.
• Education: Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).
• Language: Fluent in English (additional languages are a plus).

• Experience in real estate or app promotion (SaaS or B2B).
• Knowledge of paid social media advertising (e.g., Meta Ads, LinkedIn Ads).
• Portfolio showcasing AI-generated content and successful social media campaigns.

• Opportunity to work with two exciting brands in the real estate and Proptech.
• Freedom to experiment with cutting-edge AI tools and creative strategies.
• Collaborative and innovative work environment.
• [Add benefits, e.g., competitive salary, flexible hours, professional development, etc.]

How to Apply

Please submit your resume, a cover letter, and a portfolio (or links to social media accounts/content you’ve managed) to info@akaria.ae. In your cover letter, briefly explain your experience with AI content creation and how you would approach managing social media for a real estate company and a B2B app like Akaari.

We look forward to seeing your creativity in action!

About the Company

We deliver a bespoke real estate experience, designed exclusively for High-Net-Worth Individuals, top-tier business leaders, and discerning private clients.

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