Head of Marketing
Job Description
Caliber Brands is a fast-growing consumer brand house with a reputation for bringing innovative, high-quality products to market across the Middle East. We partner with global and regional names to deliver unique campaigns that resonate with today's digital-first consumer.From bold collaborations to market-disrupting launches, we thrive on creativity, innovation, and cultural relevance.
We are seeking a Head of Marketing to lead our marketing function in Dubai. This role demands a dynamic, forward-thinking leader with deep expertise in digital marketing and content strategy. The ideal candidate has 10+ years of experience in consumer focused industries and a proven track record of delivering campaigns that are as bold as they are effective.You will be responsible for shaping and executing Caliber Brands marketing vision, driving engagement, and ensuring our products and campaigns stand out in a crowded marketplace.
Key Responsibilities
Develop and execute a cutting-edge marketing strategy that reflects the evolution of digital channels and consumer behavior.
Lead end-to-end campaign planning and execution, from concept to launch.
Drive brand positioning across all touchpoints with a focus on storytelling, influencer partnerships, and social media.
Oversee content strategy across digital platforms to maximize engagement and conversion.
Build and manage relationships with influencers, agencies, and key stakeholders across the region.
Analyze campaign performance and consumer insights to continuously optimize strategy.
Lead and inspire a team of marketers, ensuring creativity, accountability, and results.
Stay ahead of emerging marketing trends, platforms, and technologies.
Requirements
10+ years of progressive marketing experience in consumer goods, lifestyle, or a related industry.
Proven expertise in digital marketing with strong knowledge of social media, performance marketing, influencer collaborations, and content creation.
Experience developing high-impact, attention-grabbing campaigns.
Strong understanding of cultural trends in the Middle East, particularly in influencer and digital ecosystems.
Exceptional leadership skills with the ability to inspire creativity and deliver results.
Passion for digital marketing and an entrepreneurial mindset.
Based in Dubai
Why Join Us
This is an opportunity to join a company at the forefront of brand innovation in the Middle East. You will have the autonomy to shape strategy, work on bold campaigns, and build a marketing legacy in one of the most dynamic markets in the world.If you're a passionate, edgy marketer who thrives on impact and wants to create campaigns people talk about, we'd love to hear from you.
Please note: Only candidates who fit the criteria and are shortlisted will be contacted.