Head of Marketing - Real Estate developer experience

Job Description

Head of Marketing role for one of the prominent real estate developer.

Role Overview

The Head of Marketing is responsible for leading the overall marketing, brand, and customer engagement strategy for a real estate development organization. The role focuses on building a strong brand presence, driving demand generation for project launches, and delivering a consistent, high-quality customer experience aligned with the company's long-term vision.

Key Responsibilities

• Define and execute an integrated marketing and brand strategy aligned with business objectives.
• Lead brand positioning, messaging, and storytelling across all developments and portfolios.
• Develop go-to-market strategies for new project launches and market expansions.

• Drive digital marketing initiatives including paid media, SEO/SEM, social media, CRM campaigns, and marketing automation.
• Optimize lead quality, conversion performance, and marketing ROI using data and analytics.
• Work closely with sales teams to support lead nurturing and conversion.

• Own the end-to-end customer journey from awareness to post-handover engagement.
• Ensure consistent brand experience across digital, on-ground, and experiential touchpoints.

• Manage marketing budgets and ensure efficient spend allocation.
• Track and report KPIs including lead performance, campaign effectiveness, and brand metrics.
• Present insights and recommendations to senior leadership.

• Partner with Sales, Development, Design, Finance, and Operations teams to align marketing with business goals.
• Provide market and customer insights to support product and pricing decisions.

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 1015 years of marketing experience, with leadership exposure in real estate development or related industries.
• Strong expertise in brand building, digital marketing, CRM platforms, and performance analytics.
• Proven experience in launching projects and driving demand through integrated marketing strategies.
• Excellent leadership, communication, and stakeholder management skills.