Head of Marketing

Job Description

Head of Marketing – Exhibitions

We are seeking a Head of Marketing – Exhibitions to lead the marketing strategy for a large-scale international exhibition portfolio. This role is responsible for driving audience growth, brand positioning and commercial performance through integrated, data-driven marketing campaigns.

Working closely with commercial, partnerships and conference teams, you will deliver multi-channel campaigns that attract visitors, delegates, exhibitors and sponsors while strengthening the event's market position.

• Develop and deliver the overall marketing strategy for a major exhibition or event portfolio
• Lead integrated marketing campaigns to drive visitor, delegate and exhibitor acquisition
• Manage brand positioning and ensure consistent messaging across all channels
• Lead digital marketing initiatives including paid media, search, social, CRM and marketing automation
• Work closely with commercial teams to support revenue growth and exhibitor acquisition
• Manage media partnerships and industry collaborations to expand reach
• Monitor campaign performance, analyse audience data and optimise marketing effectiveness
• Lead and develop a high-performing marketing team

• Bachelor's degree in Marketing, Business or a related field
• Experience in senior marketing roles within exhibitions, B2B events, conferences or media
• Strong experience delivering large-scale, multi-channel marketing campaigns
• Knowledge of digital marketing, CRM systems and marketing automation tools
• Strong leadership, stakeholder management and communication skills
• Analytical and results-driven with the ability to manage multiple projects in a fast-paced environment

Location: Dubai