Marketing Manager

Job description / Role

Construction

Job purpose

Continuously assess the competitive landscape, ensure successful product launches, and generate reports for strategic decision-making.

Key accountability areas

Marketing strategy and planning:

• Develop and execute marketing strategies aligning with company objectives.
• Define unique value propositions for electrical products and communicate them effectively.
• Plan, execute, and oversee marketing campaigns using various channels to create product awareness and generate demand.

Market insights and collaboration:

• Conduct market research to gain customer insights, analyze the competitive landscape, and identify growth opportunities.
• Collaborate with cross-functional teams to synchronize marketing efforts with company goals.

Brand enhancement and content management:

• Enhance product visibility and reputation through branding, public relations, and promotions.
• Oversee the creation of marketing content, including product descriptions, brochures, and online materials.

Performance monitoring and resource management:

• Monitor and analyze marketing performance using data-driven insights to optimize campaigns.
• Effectively manage the marketing budget, allocating resources for maximum ROI and financial targets.

Adaptation and product launch:

• Continuously assess the competitive landscape and adjust marketing strategies to maintain a competitive edge.
• Plan and execute successful product launches, coordinating with product development and sales teams for a smooth market introduction.

Customer engagement and satisfaction:

• Foster strong customer relationships, gather feedback, address inquiries, and ensure customer satisfaction.

Team leadership and compliance:

• Manage and provide guidance to the marketing team, setting objectives and ensuring team contribution.
• Ensure that marketing practices comply with relevant industry regulations and standards.

Reporting and strategic decision-making:

• Generate and present regular reports on marketing performance to senior management for strategic decision-making.

Prescription and pre-qualification:

• Develop and implement strategies to promote product prescriptions within target markets and industries.
• Secure pre-qualification status for products or services by preparing and submitting necessary documentation.
• Collaborate with technical teams to provide accurate specifications for consultants, engineers, and decision-makers.
• Build and maintain relationships with stakeholders to position the company's products as preferred solutions.
• Organize seminars, presentations, and product demonstrations.
• Monitor and adapt strategies based on market feedback, industry trends, and competitor activities.

Role accountability

HR proficiency:

• Ability to recruit, recognize, and cultivate high performers to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for operations as per the job description and required deliverables from this position, taking into consideration general company guidelines.
• Able to anticipate problems and take necessary proactive steps to prevent them.
• Ability to take necessary and timely decisions.

Delivery:

• Deliver the required results in a timely manner with required quality and cost.
• Must make a tangible difference to the area of operation and exceed business expectations.

Business planning and performance:

• Able to transform corporate goals into business plans.
• Able to plan, follow up, and execute those plans, whether annual or development plans.
• Monitor plan performance and initiate actions to strengthen results and take corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve optimum cost efficiency.

Organizational development:

• Develop the organizational structure according to current requirements, considering future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business process improvements:

• Develop and coordinate well-defined written systems, policies, and procedures, and seek automation opportunities as much as possible.
• Be conversant and able to navigate through IT solutions especially those relevant to the job and business.
• Promote automated systems and use them fully to spread their culture.

Quality:

• Quality is considered Alfanar's prime competitive advantage; managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment:

• Ensure a safe, secure, and legal work environment as per standard regulations.

Academic qualification

Bachelor degree in marketing & communication

Work experience

5 to 10 years

• Advertising market research
• Brand marketing
• Customer relationship marketing
• Market analysis
• Market research
• Market segmentation analysis
• Marketing and sales strategies
• Marketing planning
• Marketing programs
• Marketing strategies

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.

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