Performance Marketing Specialist - Starbucks - Abu Dhabi
Job description / Role
Employment: Full Time
Role overview
We are seeking a dynamic and results-oriented paid media executive with 3-4 years of experience in media planning, buying and reporting. The ideal candidate will have a solid understanding of digital media strategies, ad setup, and be proficient in analyzing campaign performance.Experience in consumer marketing is a must, as this role will play a key part in driving performance for our brand across various digital platforms.
Key performance areas
The below key performance areas include but are not limited to:
- Media planning & buying:
- Develop and implement paid media strategies across channels such as Google Ads, Facebook, Instagram, YouTube, and other digital platforms.
- Work closely with internal teams to align media campaigns with broader marketing objectives.
- Negotiate media buys and placements to optimize budget and maximize ROI.
- Ad campaign management:
- Set up and manage campaigns across a range of platforms, ensuring they are running effectively and within budget.
- Adjust targeting, bids, and creatives as necessary to drive optimal results.
- Monitor campaign pacing and performance to ensure KPIs are met.
- Reporting & optimization:
- Analyze campaign data and generate reports that provide insights and recommendations for improving performance.
- Optimize campaigns based on performance metrics, including CTR, CPC, CPA, ROAS, and others.
- Collaborate with the analytics team to refine reporting processes and tools.
- Consumer marketing expertise:
- Leverage experience in consumer marketing to drive relevant and engaging campaigns that resonate with the target audience.
- Understand audience behavior and trends to inform campaign strategies.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Collaboration & communication:
- Work cross-functionally with creative teams to develop ad copy and visuals that align with campaign objectives.
- Communicate effectively with internal and external stakeholders to ensure alignment on media plans and results.
- Maintain a positive and proactive attitude while working under pressure and meeting deadlines.
Job requirements
Knowledge:
- Bachelor's degree in marketing, advertising, or a related field.
- 3-4 years of experience in paid media, with hands-on experience in media planning, buying, and campaign management.
Experience:
- Experience level: 3-4 years.
- Ability to work closely with the media agency on a daily basis is a must.
Skills:
- Strong understanding of performance marketing metrics and digital ad platforms (Google Ads, Meta & TikTok Ads, etc.).
- Experience in consumer marketing, with a proven track record of driving results.
- Analytical mindset with the ability to interpret campaign data and provide actionable insights.
- Excellent communication skills, both written and verbal.
- Positive attitude and ability to work well in a fast-paced, collaborative environment.
- Good knowledge of Microsoft Office and ability to translate media results into business results through presenting these ideas on monthly results/strategy deck.
Additional role requirements:
- Proactive and can-do attitude; analytic mindset; ambition for excellence; pragmatic approach to problem-solving.
- Strong understanding of performance marketing metrics and digital ad platforms (Google Ads, Facebook Ads, etc.).
- Experience in consumer marketing, with a proven track record of driving results.
- Analytical mindset with the ability to interpret campaign data and provide actionable insights.
- Excellent communication skills, both written and verbal.
- Positive attitude and ability to work well in a fast-paced, collaborative environment.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels.A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
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