Brand Manager - Relay

Job Description

Location: Dubai

We are partnering with a global retail group seeking a Brand Manager to lead the Relay brand across travel retail stores in the UAE. The ideal candidate will drive sales growth, profitability, and brand excellence, with strong commercial acumen, P&L ownership, and proven experience in sales planning, merchandising, and marketing.

• Deliver top-line and bottom-line performance through effective business planning.
• Lead vendor and landlord negotiations to secure agreements and optimize margins.
• Oversee Relay store operations, sales forecasting, merchandising, and marketing execution.
• Ensure compliance with Relays brand standards, visual merchandising, and customer experience excellence.
• Manage inventory, pricing, and promotional activities to maximize profitability.
• Lead, train, and develop a multi-store team while driving performance against KPIs.

• 35 years of work experience in retail operations, brand, or business management (preferably in FMCG, convenience, or travel retail).
• Proven ability to design and execute end-to-end business plans.
• Strong commercial acumen and negotiation skills.
• Hands-on expertise in P&L ownership and sales forecasting.
• Experience in marketing, branding, and promotional strategies.
• Open to travel and flexible to work on weekends when required.