Brand Manager - Pharmaceutical (Skincare/Derma)

Job Description

We are seeking to hire a Brand Manager with 23 years of proven experience in pharmaceutical brand management, with a strong background in skincare, dermatology or even in FMCG (consumer - beauty).

Candidate Requirements:

• Demonstrated expertise in marketing strategy and business development
• Experience in managing pharmacy
• Familiarity with offline marketing and product activation campaigns
• Additional experience in digital and trade marketing is considered an advantage

KEY ACCOUNTABILITIES:

• Research and analyze behaviors (sales accounts, consumer habits, customers preferences) to update marketing tactics accordingly.
• Create and communicate marketing strategy and tactics for the brand based on market dynamics and company aspiration.
• Establish well-built portfolio targets and deploy accurate forecasts based on market performance.
• Implement approved marketing tactics and initiatives such as campaigns, events, sponsorships to maximize sales outcomes.
• Measure tactical activities and initiatives performance and record best practices and learning for better future implementation.
• Develop and expand community and/or influencer outreach efforts in both Medical and consumer arenas.
• Ensure the full follow up on the tactical plans requirements with assigned vendors and provide performance feedback on each vendor.
• Proper and professional communication with principal / brand owner to assure up to date information exchange and brand visibility.
• Collaborate with division team members and other function teams (Sales, Regulatory, Finance, Supply chain) to assure optimal implementation of brand services.
• Present the brand in all major events (consumer/ Medical/ etc..) while delivering quality and cost-effective services.
• Evaluate trends, assess new data, and keep up to date with the latest marketing techniques.
• Plan and execute all digital marketing campaigns, including marketing database, email, social media, and display advertising campaigns aligned to the companys overall marketing & sales strategy.
• Generate any reports, daily, weekly, monthly, quarterly, or yearly if required.
• Drive BD based on the division LRP ambition to achieve company goals and targets.
• Submit a detailed Business Plan for the new opportunities including Expected P&L.
• Actively engage and search for all opportunities aligned with LRP objectives.