Assistant Marketing Manager (Global Electronics)

Job Description

We are looking for an Assistant Marketing Manager for a Global Electronics company based in Dubai.

Location Dubai, UAE

Salary 21,000 23,000 AED/month + benefits

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 57 years of marketing experience, ideally within consumer electronics, telecom, FMCG, or technology, with a strong track record in integrated campaign management.
• Strong data acumen, with hands-on experience translating consumer, media, and sales data into actionable marketing strategies and optimization plans.
• Proven ability to manage agencies and partners across creative, media, digital, and events, including briefing, challenging, and evaluating their work.
• Proven experience in integrated campaign management across multiple media channels and touchpoints.
• Solid analytical skills, with experience leveraging campaign and sales data to measure performance, optimize strategies, and deliver clear reports and presentations.
• Experience with dashboards and marketing analytics tools.
• Exceptional communication and presentation skills in English; proficiency in Arabic is a significant advantage given the Gulf market.
• Excellent project management abilities, capable of handling multiple launches and stakeholders in a fast-paced, matrixed environment.
• Experience in driving 360-degree marketing campaigns and strong data analytical skills.

Key Responsibilities:

• Leverage consumer, campaign, and channel data to craft compelling marketing stories, refine value propositions, and optimize audience targeting and creative assets across the funnel.
• Conduct monthly analysis of consumer data from internal systems to identify trends and guide marketing strategies.
• Lead end-to-end execution of 360 mobile campaigns, including launches and always-on activities from brief development to asset localization, approvals, and implementation with agencies and partners.
• Drive and support marketing initiatives and joint business plans with GCC operators, including co-branded campaigns, device and tariff offers, and tactical efforts to maximize brand visibility and sales.
• Coordinate ATL and digital activities (TV, OOH, social, programmatic, influencers, CRM, PR) to ensure consistent messaging, optimal reach, and strong engagement for key MX products.
• Track, analyze, and report on campaign performance, consumer engagement, and sales impact, providing actionable insights and recommendations for future marketing efforts.
• Manage daily coordination with creative, media, and activation agencies to ensure timely delivery, budget compliance, and high-quality execution.
• Oversee local adaptation and rollout of global and regional Galaxy campaigns, maintaining brand consistency while adapting for Gulf consumer insights and cultural relevance.
• Support marketing budget planning and monthly tracking for MX campaigns, ensuring efficient allocation and timely financial reconciliation.

About the Role:

The role combines strategy and hands-on execution across all channels to ensure strong launches and continuous brand presence.