Social Media - Specialist / Dubai

Job Description

Job Summary

We are looking for a creative and digitally savvy Social Media Specialist to join the Communications Department at Istituto Marangoni Dubai.

The ideal candidate will be responsible for managing the digital presence of Istituto Marangoni Dubai, with the aim of strengthening brand identity, increasing visibility, and actively engaging the community. Through a creative and data-driven editorial strategy, the role will contribute to promoting the educational offer, showcasing academic projects, and building an authentic dialogue with a global audience.

The ideal candidate is passionate about social media, as well as the worlds of fashion, design, and beauty, and is a strong content creator with a sharp editorial eye.

Key responsilibites

• Managing and facilitate in planning, creating, and publish social media content across platforms (Instagram, TikTok, Snapchat and Youtube).
• Manage editorial calendars, ensuring consistency of tone of voice and delivering high-quality captions and stories with a strong visual and editorial sensibility.
• Be a creative storyteller, produce visually engaging content that reflects the spirit of Istituto Marangoni and captures student life, events, projects and more.
• Collaborate with internal teams and students to source and develop content that highlights school life and key initiatives.
• Develop and implement the social media strategy (organic and paid) aligned with Istituto Marangoni Dubai's brand identity and objectives. Community Management: Monitor daily activity and interactions, ensuring timely community management and engagement.
• Stay up to date with trends in social media, fashion, design, beauty and education to inform creative content ideas.
• Monitoring performance, producing reports and analysing results; identifying emerging trends and development opportunities to optimise activities and maximise the impact of collaborations
• Support with monthly performance reporting, providing insights and recommendations based on data.
• Track digital trends, competitive benchmarks, and best practices within the education and design sectors to inform strategy.

• Support the coordination of school events, talks, and student showcases.
• Assist with event logistics, guest lists/RSVPs, and on-site coordination.
• Capture visual content and stories during events for real-time social media coverage.
• Assist with post-event reporting and content follow-up.

• Support the web editorial plan and assist with updating banners, web pages, news, and relevant content on Istituto Marangoni website.

• Degree in Marketing / Communication and qualification in social media management
• English proficiency (spoken and written)
• Office Suite proficiency; Intermediate knowledge of photo/video editing tools
• Interest for fashion, beauty & design area
• Passionate about social media, storytelling, and content marketing
• Well-organized, proactive, detail-oriented, and able to manage multiple tasks efficiently