Media Buyer

apartmentConfidential placeDubai calendar_month 

Job Description

We are seeking a results-driven Media Buyer to plan, execute, and optimize paid media campaigns across digital platforms. The role focuses on driving qualified leads, increasing conversions, and maximizing ROI through data-driven strategies. The ideal candidate combines strategic thinking with hands-on campaign management and strong analytical skills.

You will manage budgets, monitor performance, and continuously optimize campaigns to achieve KPIs. Collaboration with creative and marketing teams is essential to deliver high-performing campaigns and support business growth.

Key Responsibilities:

  • Plan, execute, and optimize data-driven paid media campaigns across platforms including Meta (Facebook & Instagram) and Google Ads
  • Manage full-funnel campaigns, from awareness to conversion, ensuring alignment with overall marketing and business objectives
  • Develop and implement advanced audience targeting, segmentation, and retargeting strategies
  • Continuously monitor performance, conduct A/B testing, and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, and conversion rates
  • Allocate and manage advertising budgets effectively to ensure maximum efficiency and scalability
  • Collaborate with creative and marketing teams to develop high-performing ad creatives and messaging
  • Analyze campaign data and provide actionable insights, reports, and performance recommendations
  • Stay updated with platform updates, industry trends, and best practices to maintain competitive performance

Qualifications:

  • 5 - 7 years of proven experience in Media Buying / Performance Marketing
  • Strong hands-on experience with Meta Ads Manager and Google Ads
  • Solid understanding of tracking tools, pixels, conversion APIs, and attribution models
  • Demonstrated ability to drive lead generation and measurable ROI
  • Strong analytical skills with a data-driven approach to decision-making
  • Experience managing and optimizing advertising budgets
  • Excellent communication and collaboration skills
  • Experience in the UAE.
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