[ref. h26093901] Digital Marketing & Lead Generation Specialist

Job Description

About Us

Gulf Invest is a premier real estate brokerage firm based in Dubai, specializing in residential and commercial properties. We pride ourselves on delivering exceptional service and value to our clients through expert market knowledge and a strong digital presence.

Job Overview

The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across social media and Google Ads to generate high-quality leads. You will also create and manage landing pages, analyze campaign performance, and oversee social media accounts to grow our online footprint.

Key Responsibilities

Lead Generation:

• Design and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms to generate qualified real estate leads.
• Optimize campaigns for cost per lead (CPL) and conversion rates.
• Set up and manage tracking pixels and conversion goals across platforms.

Digital Marketing Strategy:

• Develop and implement digital marketing strategies aligned with business goals.
• Monitor and report performance of all digital campaigns, assess against ROI and KPIs.
• Familiarity with tools like Google Analytics, Google Tag Manager, Meta Ads Manager, whatsapp and email marketing.

Landing Pages & Funnels:

• Create high-converting landing pages using tools such as WordPress, ClickFunnels, Unbounce, or similar.
• Conduct A/B testing to optimize page performance.

• Monitor social media activity, respond to inquiries, and engage with the community to build brand awareness.
• Analytics & Reporting:
• Use tools like Google Analytics, Meta Ads Manager, and CRM systems to track and report on leads and conversions.
• Provide actionable insights to improve performance continuously.

• Proven experience in digital marketing and lead generation, ideally within the real estate or property sector.
• Strong knowledge of paid media platforms (Google Ads, Meta/Facebook Ads, Instagram).
• Experience creating landing pages and sales funnels that convert.
• Familiarity with tools like Google Analytics, Google Tag Manager, Meta Ads Manager, and email marketing platforms.
• Proficient in content creation and social media management.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and meet lead targets consistently.

• Bachelors degree in Marketing, Business, or related field.
• Certifications in Google Ads, Meta Ads, or digital marketing platforms.
• Experience using real estate CRMs (e.g., Property Finder, Bayut, Salesforce, or similar).

• Competitive salary
• Opportunity to work with a growing and ambitious real estate brand
• Collaborative and innovative work environment
• Career growth and training opportunities