Brand manager FMCG

Job Description

Company Description

Castle General Trading is a leading FMCG distributor of global health and beauty brands in the UAE and GCC region.

Key Responsibilities:

• Brand Strategy & Positioning:
• Develop and implement strategic brand plans in line with company goals and market trends.
• Manage the product lifecycle including launches, rebranding, and discontinuations.
• Market & Consumer Insights:
• Analyze market trends, consumer data, and competitive landscape to identify growth opportunities.
• Conduct regular brand health tracking and consumer research.
• Translate insights into actionable strategies.
• Marketing Campaigns:
• Plan and execute integrated marketing campaigns (ATL, BTL, digital, in-store).
• Monitor and optimize campaign performance against KPIs.
• Budget & Forecasting:
• Manage brand marketing budgets and ensure ROI on all marketing activities.
• Prepare brand forecasts and contribute to sales planning.
• Cross-functional Leadership:
• Work closely with Sales, Trade Marketing, Digital, and Supply Chain teams to ensure brand consistency and execution excellence.
• Act as the brand guardian across all consumer touchpoints.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 2-5 years of brand management or product marketing experience in FMCG, ideally in health & beauty.
• Strong analytical skills with experience in market research and data interpretation.
• Proven success in developing and executing brand strategies and marketing campaigns.
• Experience in digital marketing and e-commerce channels is a plus.
• Excellent communication, leadership, and project management skills.
• Passion for health, beauty, and wellness trends.
• Confident in Excel, power point and use of AI

Fluent spoken and written English

Applicants must have a valid UAE driving license