[ref. d83490920] Director of Food & Beverage Marketing

Job Description

General Purpose

This is a hands-on and exciting opportunity for an accomplished F&B marketer to be part of a transformative project that will redefine luxury hospitality in the UAE, and contribute to the launch and success of our innovative F&B offerings

• F&B Concept Development Collaborate with internal teams and external agencies to oversee the creation and development of the resort's complete food and beverage offerings, ensuring a cohesive and innovative concept
• Strategic Marketing Leadership Develop and implement the overarching marketing strategy for our F&B brands, with a focus on brand awareness, demand generation and advocacy. Covering planning, needs assessment, execution oversight and budget management
• Digital and Social Media Campaigns Collaborate with the Digital and Social Media Directors to design, launch, and optimize integrated omni-channel marketing campaigns that drive engagement and brand growth
• Partnership Management Foster and maintain strong relationships with key stakeholders across the organization, including food and beverage leadership, hotel management, and external F&B brand partners, ensuring seamless collaboration and alignment
• Brand Development Strengthen and evolve the brand's identity and voice, ensuring consistency across all marketing channels (e.g., packaging, digital platforms, print, menus etc.)
• Content Creation Collaborate with internal stakeholders to plan and execute content development, encompassing copywriting, creative services, and photo/video production, ensuring alignment with brand objectives and audience engagement
• Market Research & Analysis Conduct market research to understand consumer trends, competitor activities, and market needs. Use this data to inform strategy and adapt marketing efforts accordingly
• Subject Matter Expert Throughout the organization on marketing and act as the voice of the resort's customers from an F&B perspective
• Team Leadership: Manage a team of F&B marketing professionals, providing guidance,

feedback, and mentoring to ensure the team's success

• 5+ years of experience in high-energy F&B marketing roles, with a preference for experience in the luxury hospitality sector
• Proven track record of working with top-tier branding agencies, overseeing the entire process from concept creation to final execution
• Expertise in developing comprehensive market strategies with clear performance metrics and financial objectives
• Strong business acumen with a demonstrated ability to identify growth opportunities, drive revenue, and make strategic decisions that align with business goals and enhance profitability
• Skilled in performance-driven marketing techniques, including social media, paid search, and email marketing strategies
• Extensive experience collaborating with global hospitality partners to elevate brand presence and market impact
• Proven success in dynamic, high-profile, and fast-paced environments, particularly in entrepreneurial or corporate settings
• Exceptional judgment and problem-solving abilities, including expertise in negotiation and conflict resolution