Marketing Senior Executive Content & Campaigns

Aufgaben

Your purpose:

• Steer all global content and campaign topics including PC and CS.
• Development of performance and brand campaign communication assets and GD toolkits (product, tactical, brand, performance, CPO etc.), including execution of campaign media creatives.
• Steering of the agency lead creative on adaptations, out of scope projects and origination campaigns
• GD content approval as per brand strategic objective and CI guidelines in alignment with the GD Help Desk team
• Ensure that all campaigns and content updates received from the GCH are communicated to the GDs in timely manner
• Content origination planning and execution according to GD needs and requirements.
• Project management by ensuring all deliverables are delivered on time at the expected quality.
• Collaborate closely with other departments in cross-functional teams to support the achievement of business and brand objectives in the short and long-term.
• Ensure all campaigns and assets are migrated from Symphony to GDMP in timely manner
• Align with the GDMP team to ensure that all templates are in place, adhering with CI/CD and are updated as required

Your Responsibilities:

• Execution and project management of marketing campaigns across all channels (paid/owned/earned media) from gathering of global assets to regional and local artwork adaptation.
• Creation of PC and CS toolkits according to market needs.
• Origination content: identified through business needs and budget availability.
• Briefing and project management of external agencies, suppliers, GDs, HQ and Internal BU’s.
• Provided General Distributors with monthly campaign and asset updates, maintaining strong communication channels.
• Source GD origination content for wider market use.
• GD helpdesk: steering and identifying improvement areas, ensuring new joiners are aware of brand guidelines, achieve faster response time to GD questions.
• Approve GD CI approval within SLA timeframe
• Lead General Distributor Marketing Portal (GDMP) enhancement initiatives, implementing visual enhancements to the interface and journey improvements.

Qualifikationen

Your profile:

• Minimum 3-4 years of experience in Marketing preferred
• Experience in international or cross-border marketing campaigns
• Experience leading agency and creative teams to achieve required output
• Knowledge of regional media channels from print, outdoor, radio, TV, digital (previous media planning experience is a plus)
• Solid project management experience and ability to prioritize and work on several projects simultaneously
• Ability to work with cross-functional teams
• Strong written and verbal communication skills
• Automotive marketing experience is a plus
• Solid experience and understanding of digital analytics and marketing automation is a big plus
• Strong customer orientation, core understanding of the customer lifecycle and customer needs, and how customer insight or customer strategy drives experience.
• Experience in delivering brand experience campaigns through all consumer touch-points, including on-ground activations
• Experience in performance-driven social media and digital marketing

• Passion, respect, integrity, discipline, creativity, strong analytical skills, excellent organizational and project management skills, dedication, commitment
• Excellent English skills (written and verbal) is a must; Arabic is a plus
• Be an advocate for positive change and work fluidly supporting an agile delivery methodology