Community & Engagement Manager
Job Description
Location: Abu Dhabi, UAEReports to: CEO / Head of Marketing
Compensation: AED 20K (flexible based on experience)
Type: Full-Time
Role Summary
SPOT is seeking a dynamic Community & Engagement Manager to lead the integration of
our physical locations with our growing digital presence. This role will focus on increasing
visitor footfall and car traQic across our 100+ tenant locations while scaling our social
media channels. The ideal candidate thrives at the intersection of field marketing, content
creation, and community buildingboth online and offline.
Key Responsibilities
Physical Site Activation
Plan and deploy signage at SPOT properties promoting social media engagement (e.g., QR codes, contests).
Coordinate on-site activations like giveaways, weekend pop-ups, and mini-events with tenants.
Monitor and improve physical-to-digital conversion (e.g., QR scan rates, redemptions).
Social Media Growth & Partnerships
Collaborate with tenant F&B brands for weekly co-marketing initiatives (e.g., Tenant Takeovers, Feature Fridays).
Launch and manage user-generated content (UGC) campaigns (e.g., #SPOTMOMENTS).
Handle basic content scheduling and community management on SPOTs Instagram/TikTok.
Influencer & Customer Engagement
Identify and engage local influencers for cross-promotion at SPOT sites.
Engage daily with community comments, messages, and tagged content.Coordinate and reward community participation through contests and giveaways.
Campaign Execution & Reporting
Run hyper-local paid social media campaigns (within 13km of properties).
Track KPIs: social growth, UGC volume, campaign redemptions, footfall trends.
Provide monthly reports to leadership and recommend optimizations.
Requirements
5+ years of experience in marketing, community management, field activation, or similar.
Experience with F&B, retail, or property marketing is a strong plus.
Social media savvy (Instagram, TikTok) with some design/copywriting skills (Canva, CapCut, etc.).
Comfortable working in the field at SPOT locations to oversee activations and engage tenants.
Strong organizational and coordination skills can manage multiple campaigns at once.
Arabic language fluency is a plus.
What We Offer
Be part of one of the UAEs fastest-growing property platforms in the F&B sector.
Opportunity to shape a unique hybrid of digital + physical community growth.
Competitive salary and performance-based incentives.
A collaborative team environment with room to grow