Marketing Specialist (UAE Nationals only)

Job Description

Description

Job Description

The Marketing Specialist assists in executing SEO strategies and Paid campaigns, translating data and research into actionable marketing plans, while supporting day-to-day operations.

• Conduct research and analysis to support HBMSU's marketing strategies and campaigns.
• Execute SEO strategies to improve HBMSU's website visibility and drive traffic.
• Develop and execute paid campaigns, including paid search, display advertising, social media advertising and any other paid campaigns.
• Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI.
• Optimize website content and structure to improve search engine rankings and increase organic traffic, collaborating with cross-functional teams such as creative, content, and web development, to produce engaging content and optimize user experience.
• Collaborate with internal and external stakeholders to develop marketing materials, including email campaigns, social media posts, and blog articles.
• Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance while staying up-to-date with the latest marketing techniques and technologies.
• Provide support for various team activities related to the job as needed.
• Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable.
• Adhere to internal and local information security and relevant health and safety laws, regulations, policies, and procedures.

Qualifications

Required Qualification & Skills:

• 3 years of related digital marketing experience.
• Bachelor Degree in Marketing, Digital Marketing or related field.
• Any design certification like Illustrator, Photoshop etc.
• Excellent understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Strong analytical skills and experience with web analytics tools.
• Familiarity with SEO best practices and techniques.
• Proficiency in marketing automation tools.
• Solid project management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in PC skills.
• Excellent communication skills in both Arabic and English languages.

Job Category

Marketing, Promotion and Events

Advertiser

Hamdan Bin Mohammed Smart University

Educational-level

Bachelor

Required Nationality

UAE Only

Monthly Salary

20001-30000

Schedule-Time

Full time

Job Posting

28/04/2025

Unposting Date

Ongoing