Performance Marketing Specialist
Job Description
Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service.Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.
Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 18+ financial regulators across 5 continents, and recipient of over 80 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.
Role Overview
We are seeking a highly analytical and growth-oriented Performance Marketing Specialist with strong experience in AI-powered marketing tools, automation, and digital acquisition to drive customer growth across our Forex, CFD, and Crypto products.
The ideal candidate combines hands-on expertise in paid media management with a deep understanding of AI-driven optimization, campaign automation, conversion rate optimization, and marketing analytics. This role will focus on scaling customer acquisition, improving campaign efficiency, leveraging AI technologies to enhance performance, and continuously optimizing the customer journey.
Key Responsibilities
Performance Marketing & Customer Acquisition- Plan, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta, Programmatic, Native, Affiliate, and emerging acquisition channels.
- Manage customer acquisition campaigns with a strong focus on CPL, CPA, ROAS, and lead quality.
- Monitor campaign performance daily and implement data-driven optimizations to improve efficiency and conversion rates.
- Identify and test new audience segments, geographies, and acquisition opportunities.
- Leverage AI tools and platforms to improve campaign targeting, bidding strategies, audience segmentation, and creative performance.
- Utilize AI-powered solutions for content generation, ad creative testing, predictive analytics, and marketing automation.
- Build and manage automated workflows to improve campaign efficiency and reporting processes.
- Stay up to date with emerging AI marketing technologies and identify opportunities to drive growth and operational efficiency.
- Analyze campaign and funnel performance using GA4, CRM platforms, attribution tools, and BI dashboards.
- Develop insights from data to optimize acquisition strategies and customer journeys.
- Monitor key performance indicators including CPL, CPA, ROAS, conversion rates, and customer lifetime value.
- Support attribution modeling and performance reporting across marketing channels.
- Conduct A/B testing on ad creatives, landing pages, and marketing funnels.
- Collaborate with design, product, and development teams to improve user experience and lead conversion rates.
- Optimize onboarding journeys and lead nurturing workflows to maximize customer acquisition outcomes.
- Work closely with Sales, Business Development, Compliance, Product, and Regional Marketing teams.
- Support product launches and regional growth initiatives through targeted performance campaigns.
- Ensure all marketing activities comply with applicable financial advertising regulations.
Qualifications & Requirements
Education- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Relevant certifications in Google Ads, Meta Ads, Analytics, or AI Marketing are highly desirable.
- 3–6 years of experience in Performance Marketing, Digital Acquisition, or Growth Marketing.
- Experience within Forex, CFDs, Crypto, FinTech, Online Trading, or Financial Services is highly preferred.
- Proven track record of managing successful paid media campaigns across multiple digital channels.
- Practical experience utilizing AI tools and automation platforms within marketing workflows.
- Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic advertising platforms.
- Proficiency with GA4, Google Tag Manager, AppsFlyer, Adjust, Looker Studio, or similar analytics platforms.
- Experience using AI marketing tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, AdCreative.ai, HubSpot AI, or similar platforms.
- Understanding of marketing automation tools, CRM systems, and customer segmentation.
- Knowledge of attribution modeling, conversion tracking, and performance analytics.
- Experience implementing AI-driven campaign optimization and audience targeting strategies.
- Familiarity with prompt engineering and generative AI applications for marketing.
- Experience using AI for creative generation, predictive analysis, reporting automation, and workflow optimization.
- Understanding of emerging AI trends within digital marketing and growth acquisition.
- Data-driven and performance-oriented mindset.
- Strong analytical and problem-solving skills.
- Curious, innovative, and passionate about AI and emerging technologies.
- Ability to thrive in a fast-paced, international, and highly regulated environment.
- Excellent communication and collaboration skills.
- Work with an industry-leading global financial institution.
- Competitive salary and comprehensive employee benefits.
- Exposure to cutting-edge AI marketing technologies and innovation initiatives.
- Opportunities for professional growth and international career development.
- Collaborative, inclusive, and dynamic work environment.
- Be part of a data-driven organization shaping the future of digital finance.
Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.