Media & Digital Content Executive

Job Description

Level: Mid-Level

This role will work closely with Marketing, Creative, Design, Communications, and Business teams to deliver high-quality content that increases audience engagement, brand awareness, and digital performance.

• Develop, plan, and execute engaging digital content across social media, websites, email, and other digital channels.
• Create and manage content calendars aligned with marketing campaigns, product launches, and brand objectives.
• Produce written, visual, video, and multimedia content for digital platforms.
• Manage social media channels such as Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Write compelling captions, articles, social posts, website copy, newsletters, and promotional materials.
• Coordinate photography, videography, graphic design, video editing, and other creative production activities.
• Work with designers, agencies, influencers, freelancers, and external creative partners when required.
• Develop short-form video content, reels, stories, animations, and other social-first creative assets.
• Ensure all digital content follows brand guidelines, tone of voice, visual identity, and communication standards.
• Monitor social media trends, audience behavior, competitor activity, and emerging content formats.
• Develop content ideas and creative concepts that improve audience engagement and brand visibility.
• Support digital marketing campaigns, paid-media activities, product promotions, and brand activations.
• Optimize content based on engagement, reach, traffic, conversion, and other performance metrics.
• Track and analyze digital content performance using Google Analytics, Meta Business Suite, social media insights, or similar platforms.
• Prepare regular content-performance reports and provide recommendations for improvement.
• Support website content updates, landing pages, blog posts, and basic SEO initiatives.
• Coordinate content publishing schedules and ensure materials are delivered accurately and on time.
• Maintain organized libraries of digital assets, images, videos, templates, and brand materials.
• Ensure digital content is accurate, relevant, engaging, and aligned with campaign objectives.
• Assist with online events, digital activations, livestreams, webinars, and other media initiatives.
• Identify opportunities to improve content workflows, production efficiency, audience growth, and digital engagement.

• Proven experience in Digital Marketing, Content Marketing, Social Media, Media, Communications, Creative Marketing, or a related field.
• Strong understanding of digital content creation and social media management.
• Excellent writing, editing, storytelling, and communication skills.
• Experience creating content for platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and websites.
• Experience with content creation tools such as Canva, Adobe Creative Cloud, CapCut, Photoshop, Premiere Pro, or similar platforms is an advantage.
• Basic knowledge of photography, videography, video editing, graphic design, and visual storytelling.
• Strong understanding of social media trends, digital audience behavior, and platform algorithms.
• Experience managing content calendars and coordinating multiple campaigns simultaneously.
• Knowledge of SEO, Google Analytics, Meta Ads, social media analytics, and digital performance measurement is an advantage.
• Strong creative thinking and ability to develop original content concepts.
• Ability to adapt content for different audiences, platforms, formats, and communication objectives.
• Strong project management and organizational skills with excellent attention to detail.
• Ability to work effectively with Marketing, Design, Communications, Sales, and external creative teams.
• Strong analytical skills and ability to interpret content-performance data.
• Ability to work under tight deadlines in a fast-paced digital environment.
• Proactive, creative, adaptable, and willing to experiment with new content formats and technologies.
• Diploma or Bachelor's degree in Marketing, Communications, Media, Journalism, Digital Marketing, Creative Media, or a related field is preferred.
• A portfolio demonstrating previous digital content, social media, video, design, or creative work is an advantage.

• Opportunity to develop and manage digital content across multiple high-impact platforms.
• Exposure to social media, digital marketing, content strategy, paid media, video production, SEO, analytics, and brand development.
• Opportunity to work closely with creative, marketing, communications, sales, and business teams.
• Hands-on experience with digital campaigns, content production, social media growth, and audience engagement.
• Opportunity to experiment with emerging technologies, AI-assisted content creation, and new digital media formats.
• Career progression into Senior Content Executive, Digital Marketing Manager, Content Strategist, Social Media Manager, Digital Content Manager, Brand Manager, or Head of Digital Marketing roles.
• A creative, collaborative, and digitally driven working environment.
• Professional training, creative development, mentorship, and career growth opportunities.
• • Competitive compensation, performance incentives, and comprehensive benefits package.