Social Media Manager
Job Description
We started as a boutique brokerage, built on quality, strong values, and a true people-first culture. Now, we're ready for the next chapter with our new office.
This move marks a major milestone: taking the expertise, luxury service standards, and proven success of a high-end brokerage and scaling it to a whole new level.
Richmond Properties is expanding rapidly, and we are looking for a creative, commercially minded, and highly driven Social Media Manager to elevate our brand presence across the Dubai real estate market. This is an opportunity to join a fast-growing brokerage during an exciting growth phase, helping shape the voice, content strategy, and digital presence of one of Dubai's emerging real estate brands.
The Role
You will be responsible for managing and growing Richmond Properties social media presence across multiple platforms, creating engaging content that supports both brand awareness and lead generation.
You will work closely with leadership, marketing, recruitment, and sales teams to develop content that showcases:
- Dubai lifestyle and real estate
- Off-plan and secondary property opportunities
- Company culture and employer branding
- Agent success stories and market insights
- International audience engagement
- Manage all social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube
- Create and execute content strategies aligned with business growth objectives
- Plan, film, edit, and publish high-quality video and graphic content
- Develop engaging short-form content and trending real estate campaigns
- Support recruitment and employer branding initiatives through social media
- Coordinate property shoots, agent interviews, and lifestyle content
- Monitor analytics, engagement, and campaign performance
- Stay ahead of digital trends, competitor activity, and platform updates
- Work closely with agents and management to increase visibility and lead generation
- Previous experience managing social media for a real estate broker, developer or consultancy
- Strong understanding of Instagram, TikTok, LinkedIn, and video-first marketing
- Excellent content creation, editing, and copywriting skills
- Experience using tools such as Canva, CapCut, Adobe Suite, or similar
- Ability to create both corporate and trend-driven content
- Strong organisational skills and ability to manage multiple projects
- Confident working in a fast-growth, high-performance environment