Head of AI Content & Automation (Media & PR)
Job Description
We are seeking a highly innovative Head of AI Content & Automation to lead the integration of AI across content production, PR campaigns, and internal workflows within a leading media organization.
This role requires a unique blend of creative production expertise and systems-thinking—someone who can produce high-impact AI content while also building automated workflows and internal systems that scale output across the organization.
Role Overview
You will lead the design and execution of AI-driven production and AIR (AI Integrated Response) workflows, transforming how content is created, managed, and delivered across media and PR functions.
You will also be responsible for embedding automation into internal operations, ensuring faster execution, seamless collaboration, and scalable campaign delivery.
Key Responsibilities
AI Production & Content Creation- Lead end-to-end AI-driven production of digital content, with a strong focus on AI-generated video
- Conceptualize and deliver strategic AI video campaigns, combining storytelling, brand messaging, and audience engagement
- Build and maintain a strong portfolio of AI-generated content aligned with communication and PR objectives
- Oversee creative direction and ensure all outputs meet editorial and brand standards
- Design and implement AIR (AI Integrated Response) workflows across content, media, and PR functions
- Automate content lifecycle processes including ideation, production, approvals, publishing, and reporting
- Build scalable frameworks to support high-volume, high-quality content generation
- Lead advanced prompt engineering practices across all AI tools and platforms
- Optimize AI outputs for creativity, accuracy, consistency, and brand alignment
- Continuously explore and внедрe emerging AI tools for media production and campaign execution
- Design and implement internal workflows, tools, and systems to facilitate collaboration across teams
- Build integrated systems that connect creative, communications, and PR functions
- Drive operational efficiency by reducing manual effort and improving turnaround times
- Establish governance, best practices, and frameworks for AI adoption across the organization
- Strong, proven portfolio of AI-generated videos demonstrating:
- Storytelling capabilities
- Execution of strategic campaigns (not just isolated visuals)
- Hands-on experience in:
- AI Production (especially video)
- Prompt Engineering
- AIR workflows / AI-driven content pipelines
- Proven ability to automate workflows and implement internal systems that facilitate and scale work
- Experience in media, PR, or digital content environments
- Experience building AI-powered content ecosystems from scratch
- Ability to balance creative vision with operational execution
- Strong understanding of how AI can transform PR, strategic communications, and media production at scale
- Makes AI video portfolio + storytelling + campaigns a hard requirement
- Clearly positions the role as systems + workflow + automation, not just creative