[ref. q40212718] Senior Specialist - Digital Marketing - Dubai

Job Description

Job Description

KEY RESULTS ACCOUNTABILITIES

# Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and it's initiatives.

# Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).

# Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.

# Perform other related duties as assigned

# Secure mention of RTA in major trend features covering the web.

# Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.

E-government Team, other agencies).

# Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.

# Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).

# Collect data and evaluate performance of promotional vehicles and provide reports on successes and trends

using key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).

# Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.

# Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.

# Promote RTA's overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.

Qualifications

KNOWLEDGE,SKILLS AND EXPERIECE

Education

# Bachelor degree in Marketing from a recognized university. Master preferred.

Skills

# Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.

# Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.

# Innovative problem-solver who can generate workable solutions and resolve complaints

# Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.

# Resourceful team player who excels at building trusting relationships with customers and colleagues.

# Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.

# In-depth knowledge and understanding of social media platforms and their respective participants, blogging

ecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.

# Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.

# Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search engines

and social platforms and understand the best practice to drive sales.

# 8 years of working experience in developing specific applications & use latest software such as Google

Adwords and Radian preferably in international organization.

# Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.

# Computer-literate performer with extensive software proficiency covering wide variety of applications.

# Exceptional listener and communicator who effectively conveys information verbally and in writing.

Job Category

Media

Advertiser

Roads and Transport Authority

Department

Marketing & Corporate Communication

Educational-level

Bachelor

Required Nationality

All Nationalities (Priority for UAE National)

Monthly Salary

Unspecified

Schedule-Time

Full time

Job Posting

08/04/2025

Unposting Date

31/05/2025