Web3 Marketing Specialist

Job Description

PRIMARY PURPOSE OF JOB:

We're hiring a Web3 Growth Marketing Specialist to drive user acquisition, boost on-chain participation, and expand the ecosystem for IncomRWA, a strategic business unit of Incomlend.

This is a hands-on role focused on content, partnerships, KOL collaborations, and growth campaigns to scale adoption and engagement.

Immediate joiners will be given preference.

About IncomRWA:

IncomRWA is the Real World Assets (RWA) arm of Incomlend, focused on bringing trade finance opportunities on-chain. By leveraging blockchain technology, IncomRWA enables broader access, transparency, and efficiency in financing real-world assets, bridging traditional finance with decentralized ecosystems.

RESPONSIBILITIES:

• Drive user acquisition across Twitter, Telegram, Discord, and Web3 platforms
• Plan and execute growth campaigns
• Optimize funnel: Awareness → Engagement → On-chain Action → Retention

• Manage and grow social media channels
• Create educational, product, and narrative-driven content
• Collaborate with the design team on marketing creatives

• Launch campaigns on Zealy, Galxe, TaskOn, Layer3, Intract
• Coordinate KOL campaigns, Twitter Spaces, and AMAs
• Optimize reward mechanics and campaign performance

• Collaborate with Web3 projects for cross-marketing campaigns
• Execute joint announcements, quests, and co-marketing initiatives

• Track user growth, on-chain activity, and campaign performance
• Optimize campaigns based on data

QUALIFICATIONS:

• 3+ years in Web3 / Crypto marketing
• Experience managing crypto social media
• Experience with on-chain quest platforms
• Experience working with KOLs and partnerships
• Strong content and communication skills
• Understanding of DeFi and Web3 ecosystem
• Ability to create short-form video content
• Comfortable being the face of content
• Experience hosting Twitter Spaces / AMAs
• Experience with DeFi / RWA / Yield protocols