Brand & Marketing Specialist - Emirati only

Job Description

Role Overview

We are seeking a highly creative and culturally attuned Brand & Marketing Specialist to lead our brand's identity within the Emirati Kandura market. In this role, you will act as the Executive Visionary and Brand Face. While you will work with a dedicated videographer and editor, you are responsible for the strategic direction, cultural authenticity, and production management of content, brand and communications.

1. Strategic Brand Gatekeeping & Approval

• Set the visual and aesthetic direction for all brand assets to ensure they align with premium Emirati lifestyle standards.
• Review and approve all video edits, photography, and copy, ensuring they meet brand guidelines before publication.
• Translate business goals into actionable content strategies that resonate with the local community.

1. Production Management & Scheduling

• Lead the pre-production process: conceptualize shoots, scout locations, and manage content calendars.
• Coordinate and schedule the production team (videographers/editors) to ensure timely delivery of high-quality assets.
• Manage the workflow from ideation through to final distribution.

1. On-Camera Representation

• Serve as the primary on-camera personality for social media platforms (Instagram, TikTok, Snapchat).
• Host interviews, present product features, and lead lifestyle storytelling that builds trust and relatability with an Emirati audience.

1. Cultural & Community Engagement

• Leverage a deep understanding of Emirati culture and etiquette to ensure all content is authentic and respectful.
• Actively manage and nurture Emirati relationships and community partnerships to expand the brand's network.
• Monitor social media engagement to pivot strategies based on local trends and audience feedback.

• Cultural Authority: Deep-rooted knowledge of Emirati lifestyle, aesthetics, and social nuances.
• On-Camera Presence: Naturally charismatic and comfortable leading content in front of a camera.
• Production Literacy: Strong understanding of the production lifecycle (even if not executing the technical edit).
• Project Management: Highly organized with the ability to manage schedules and production teams.
• Bilingual Proficiency: Professional fluency in Arabic (Khaleeji dialect preferred) and English.
• Relationship Management: A proven ability to build and maintain high-level community connections.