Manager, Digital Engagement & Social Media
Job description / Role
Employment: Full Time
Operating in the UAE for over 50 years
CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.
CBD has been recognized as the number one bank in the UAE on the Forbes list of The World's Best Banks 2022.
As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.
Role purpose
The Digital Acquisition & Performance Marketing Lead will be responsible for building, managing, and optimising CBD's digital marketing strategy to drive customer acquisition, engagement, and conversion. The role will develop integrated digital marketing initiatives across owned and paid channels, ensuring that CBD's digital presence and performance marketing efforts deliver measurable business impact.
This is a highly strategic and execution-focused role, tasked with elevating CBD's digital marketing maturity and embedding a data-driven, performance-led approach to customer acquisition and digital engagement.
Key responsibility- Digital marketing strategy and execution
Manage digital media campaigns across platforms (search, display, social, programmatic) to drive acquisition and conversion.
Ensure optimisation of paid media performance, including audience targeting, retargeting, budget allocation, and media mix efficiency.
- Website and owned asset optimisation
Manage web analytics and continuously optimise conversion funnels across owned channels.
Create strategies to effectively leverage the website, landing pages, and content assets for lead capture, nurturing, and conversion.
- Full-funnel marketing management
Work closely with the Customer Lifecycle Manager to connect lifecycle triggers, comms, and digital activation touchpoints.
- Data-driven optimisation and martech utilisation
Implement audience segmentation and targeted digital campaigns across different customer segments (retail banking, SME, corporate banking).
- Cross-functional collaboration
Provide digital expertise to support marketing initiatives across all customer segments.
- Performance tracking and reporting
Provide actionable insights and recommendations for continuous campaign and channel optimisation.
Requirements
Key requirements:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum 6-8 years of experience in digital marketing, digital acquisition, or performance marketing roles, preferably within banking, fintech, or financial services.
- Strong experience with digital performance marketing, including paid search (SEM), display, social, retargeting, programmatic, and SEO/organic strategies.
- Experience managing digital media agencies and working across multi-channel digital media campaigns.
- Solid understanding of web technologies, analytics (e.g., Google Analytics, Adobe Analytics), tag management, and martech platforms.
- Knowledge of customer acquisition strategies across both retail (B2C) and B2B segments.
- Strong analytical skills with the ability to turn data into actionable insights.
- Experience with CRM-based marketing and customer lifecycle strategies is a plus.
- Ability to manage multiple priorities in a fast-paced environment.
About the Company
In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai.We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.
By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.
Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.
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