Partnership And Brand Collaboration Manager

Job description / Role

Retail

About Al-Futtaim Group

Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Responsible for the asset's overall performance, value enhancement, and operational excellence, this role requires a deep understanding of the retail industry and proven leadership in day-to-day operations, tenant relations, marketing coordination and seasonal activations, financial performance, and strategic partnerships, supported by a strong track record of securing partnerships and driving cross-brand collaboration to boost footfall and revenue.

• Partner with marketing teams to design, coordinate, and execute integrated marketing campaigns and promotional events that align with the asset's brand positioning and business goals.
• Oversee seasonal activations, including planning, budgeting, tenant engagement, and post-campaign performance analysis.
• Manage digital marketing and social media strategies in coordination with marketing to increase visibility and customer engagement.
• Leverage PR and media opportunities to enhance asset positioning in the market.
• Monitor marketing spend to ensure efficient use of budget and measurable returns.
• Develop and implement detailed plans for new season launches, ensuring alignment with mall branding and tenant readiness.
• Coordinate cross-functional teams (operations, marketing, tenants) to deliver flawless launch events and activations.
• Measure and analyze the effectiveness of seasonal campaigns in driving footfall, sales, and customer engagement.
• Incorporate innovative concepts and partnerships to continuously refresh customer experiences.
• Identify, negotiate, and manage partnerships with international and regional fashion, lifestyle, and entertainment brands to enhance mall positioning and customer experience.
• Develop co-branding and joint marketing initiatives with tenants and external partners.
• Negotiate mutually beneficial agreements focusing on revenue growth, brand synergy, and customer engagement.
• Cultivate and maintain strong relationships with key stakeholders, influencers, and industry leaders to enhance the mall's reputation and network.
• Lead the management of all operational aspects to ensure the property functions efficiently, meets high standards of service, and complies with all safety and regulatory requirements.
• Serve as the primary contact for tenants, proactively addressing operational and leasing issues to foster positive relationships.

• Minimum of 8 years' experience overseeing operations and marketing within a multi-tenant retail complex or lifestyle destination.
• Must have an established network and prior experience engaging with international fashion, lifestyle, or F&B brands. The candidate should be able to identify partnership opportunities, negotiate win-win collaborations, and elevate the brand positioning of Marsa Boulevard.
• Ability to balance strategic vision with hands-on execution, especially in driving operational excellence, managing budgets, coordinating vendors, and leading on-ground marketing initiatives. A proactive mindset and ability to multitask in a dynamic environment are essential.
• Excellent negotiation, communication, and interpersonal skills.

• Bachelor's degree in Business Administration, Real Estate, Marketing, or related discipline.
• Strong financial acumen with experience in budgeting, forecasting, and asset valuation.

About Al-Futtaim Group Real Estate

From origination, conception, development, sales, procurement, and construction of mega-projects to the leasing, operation, and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services, and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large-scale mixed-use destinations: Dubai Festival City and Cairo Festival City.

About the Company

Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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