Growth Manager (Product App)

We are looking for a hands-on Growth Manager to lead the launch and scale of our new premium social networking and drive user migration from our old app.

This role is execution-focused. You will work directly with the CEO and product team to build growth systems, optimize funnels, and turn an existing user base into an active, monetized community. This is not a “run ads” role. This is a build, test, launch, scale role.

1. Own Growth Strategy & Execution

• Define and execute the growth roadmap for our app
• Drive acquisition, activation, retention, and monetization
• Prioritize highest-impact initiatives across product and marketing

1. Lead User Migration (Critical)

• Own the migration strategy from our previous app to the new app
• Design incentives, funnels, and product experiences to drive conversion
• Work with engineering to ensure seamless onboarding and data flow

1. Product-Led Growth

• Partner closely with Product and Engineering teams
• Improve onboarding, UX, and conversion flows
• Drive experimentation (A/B testing, feature launches, pricing tests)

1. Lifecycle & Retention

• Build and optimize CRM systems:
• Email
• Push notifications
• In-app messaging
• Increase engagement, repeat purchases, and long-term retention

1. Monetization & Revenue Growth

• Optimize pricing, packages, and subscription models
• Increase ARPU and LTV
• Identify new revenue opportunities within the platform

1. Data & Analytics

• Define and track key metrics:
• Activation rate
• Retention (Day1, D7, D30)
• Conversion rate
• CAC vs LTV
• Build dashboards and reporting systems
• Drive decisions based on data, not assumptions