Marketing Director - FMCG

Job Description

This is a rare opportunity for a seasoned marketing leader to drive brand growth, shape category strategy, and make a national impact across a highly competitive market.

Key Responsibilities:

Strategic Leadership:

• Develop and execute marketing strategies that align with business goals.
• Lead brand positioning, product portfolio management, and growth strategies to stay competitive.
• Drive trade marketing plans to boost in-store visibility, promotions, and consumer engagement.

Brand Management:

• Oversee brand communication, advertising campaigns (ATL/BTL), and new product launches.
• Track brand performance, consumer insights, and ensure consistent messaging across all channels.
• Work with agencies, media partners, and digital teams for effective marketing campaigns.

Trade Marketing & Sales Support:

• Create trade marketing programs to drive sales in Modern Trade, General Trade, and new channels.
• Ensure strong retail execution, promotions, and shelf visibility.
• Partner with sales teams to align marketing plans with customer needs.

Market & Consumer Insights:

• Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities.
• Use insights to guide product innovation, pricing, and market expansion.

Team Leadership & Collaboration:

• Lead and mentor the marketing team to deliver high performance.
• Work closely with Sales, R&D, Supply Chain, and Finance to execute marketing plans smoothly.

Requirements:

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of FMCG marketing experience
• Strong background in Trade Marketing, Branding, and Category Management.
• Leadership skills with the ability to manage teams and collaborate across departments.
• Analytical mindset with problem-solving skills.
• Experience in digital marketing, shopper marketing, or omnichannel strategies is a plus.

Key Skills:

• Strategic thinking & business understanding
• Strong negotiation & communication
• Consumer & market-focused
• Leadership & team development
• Innovative & adaptable
• Results-driven with strong execution