Senior Buyer - Home - Dubai - ref. f67184715
Job description / Role
Employment: Full Time
Objective:
This position is responsible for ensuring optimal brand positioning through strategic product assortment aligned with the target customer profile, and to achieve gross margin objectives while maintaining a healthy sell-through rate of 60%.
Key Responsibility:
Product range:
- Develop and execute brand strategies aligned with target customer profiles and market positioning
- Plan category-wise assortment based on performance analysis, market trends, and future potential
- Define seasonal buying strategies using historical data and merchandising insights
- Conduct store grading based on geographic, economic, and brand alignment factors (e.g., elite vs. value-focused stores)
- Formulate seasonal procurement strategies considering previous product performance
- Develop pricing strategies based on perceptual value, competitive intelligence, and margin goals
- Coordinate directly with brand principals to procure merchandise
Order management:
- Place procurement orders in line with the purchase plan to ensure timely deliveries as per service level agreements
- Monitor in-transit stock from suppliers to warehouse to ensure uninterrupted product flow
Vendor management:
- Establish and sustain long-term relationships with suppliers to ensure fair deals
- Ensure on-time delivery of products and adhere to compliance with the contracts of purchase
Store management:
- Conduct regular store visits to monitor product presentation and assess category performance
- Visit competitor outlets to gather market intelligence and trend inspirations
- Monitor stock cover levels and ensure purchases are planned within allocated budgets
- Train and support store teams to gather customer feedback and enhance product sell-through
Market and competitor awareness:
- Stay informed about regional and global retail and fashion trends
- Track competitor activities, pricing strategies, and product positioning
Key performance indicators:
Quantitative KPI- Gross margin target
- Sell through target
- Exclusive and NOS business
- Week of cover for particular category
- Stock ageing and stock turn
- Trend/buy presentation
- Product training
- Understand market trend
- Able to grasp business requirement
- Influence brand to customize requirement
Desired experience:
- Bachelor's degree in fashion, retail, or business management from a recognized institution, preferably from a reputed fashion institute
- 2-5 years of relevant experience in retail buying, with proven exposure to fashion or lifestyle categories
- Strong command of MS Excel and PowerPoint, with hands-on experience in data analysis, forecasting, and trend evaluation
- In-depth knowledge of product strategy, vendor management, range planning, pricing, and consumer behavior within retail markets
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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