Social Media Specialist (Organic Growth)

Job Description

About The Role

We are hiring for our client, a well-established UAE-based retail and lifestyle group, operating across flowers, perfumes, fashion accessories, cosmetics, and gifting with a strong footprint across the UAE.

The business has been operating since 1999 and runs 80+ retail stores, offering a wide range of premium products and curated gifting experiences.

We are looking for a Social Media Specialist focused on organic growth—someone who can build strong brand presence through content, storytelling, and trend-led execution, rather than paid campaigns.

• Location: On-site, Dubai (with store visits)
• Department: Marketing
• Employment Type: Full-Time
• Experience: 3–4 years

• Own and manage organic social media channels (TikTok, Instagram, Facebook, YouTube)
• Plan and execute a content calendar aligned with campaigns, retail promotions, and seasonal occasions
• Create engaging short-form content (Reels/TikTok) focused on:
• Product storytelling (bouquets, perfumes, gifting)
• Lifestyle positioning
• Emotional/occasion-based content (birthdays, weddings, Ramadan, etc.)
• Visit stores for on-ground content creation, including product shoots, bouquet styling, and event coverage
• Identify and capitalize on viral trends, audio, and formats to drive organic reach
• Execute end-to-end content creation: ideation, scripting, shooting, editing, and posting
• Collaborate with internal teams (store staff, design, marketing) for smooth execution
• Manage community engagement (comments, DMs, customer interaction)
• Coordinate influencer gifting and collaborations (micro-creators, UGC)
• Track and optimize content performance based on platform insights

• 3–4 years of experience in organic social media management (no paid ads focus)
• Strong portfolio in retail / lifestyle / beauty / floral / gifting brands
• Deep understanding of TikTok & Instagram algorithms and content formats
• Hands-on experience in shooting and editing mobile-first content
• Ability to independently manage content from idea to execution
• Strong aesthetic sense aligned with premium / luxury retail brands
• Understanding of UAE market trends, gifting culture, and seasonal demand cycles
• Comfortable working on-site with frequent store visits and shoots

• Growth in organic followers and engagement rate
• Increase in reach, impressions, and content virality
• Performance of short-form video content (views, watch time, shares, saves)
• Consistency and execution of content calendar
• Quality and turnaround time of store/event content
• Effectiveness of influencer collaborations (organic reach & engagement)
• Community engagement and response time

• Working days: Monday to Saturday
• Must be open to on-site role with frequent store visits
• Ability to capture and post real-time content during events and peak seasons