Senior Manager - Product
Job description / Role
Employment: Full Time
Overview
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, L'Oréal, and Inglot amongst many more.6thStreet.com recently opened GCC's first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.
Role Overview
As a Senior Product Manager - Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development.You'll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.
Key Responsibilities- Own the marketing & pre-order funnel roadmap: define and prioritize features and experiments to drive traffic and pre-order conversions.
- Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features.
- Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
- Develop pre-order and drop experiences.
- Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
- Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
- Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems.
- Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
- Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
- Own experiments and hypothesis-driven development across the pre-order and marketing journey.
- 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
- Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
- Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely.
- Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models.
- Ability to work with cross-functional stakeholders and communicate vision clearly.
- Comfort working in fast-paced, data-driven environments with agile teams.
- Bonus: experience with Magento, headless commerce, or marketplace models.
- Landing page conversion rate
- Pre-order conversion rate
- Bounce rate & time-on-site
- Marketing ROI
- Lead to purchase journey time
- Full-time role
- Company employee discounts across all brands
- Medical & health insurance
- Collaborative work environment
- Good vibes work culture
About the Company
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
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