Lead Specialist - Marketing & Events (UAE National)
apartmentCPXplaceAbu Dhabicalendar_month
Job Description
Job Purpose
We are looking for a highly creative and strategically driven Event Lead Specialist to own the end-to-end conceptual development of high-impact events. This role is ideal for someone who thrives on ideating and curating experiencesfrom vision to format to storytellingand working cross-functionally to bring bold concepts to life.
Job Responsibilities
Key Focus Areas
Key Activities
Strategic Event Conceptualization
Lead the ideation and narrative-building for CPX flagship and high-impact events- Define the strategic purpose and positioning of each event aligned with brand and business goals- Translate objectives into immersive experiences and formats
Program Architecture & Journey Design
Design end-to-end audience journeys, from entry to exit- Map event flow, session structure, keynote formats, and engagement touchpoints- Create curated programs that align with executive storytelling
Cross-Functional Collaboration
Work closely with the Head of Events and cross-functional teams (Sales, Cyber, Comms, Design) to co-develop integrated event concepts, support strategy sessions, contribute to creative briefings, and act as a key concept coordinator to ensure alignment across all stakeholders.
Content & Agenda Curation
Curate high-value content themes, session titles, and panel topics- Recommend and guide speaker selection and content structure- Ensure alignment with audience personas and industry relevance
Event Branding & Experience Strategy
Co-create visual identity briefs with creative/design teams- Ensure brand consistency and experiential coherence across event formats- Explore sensory design elements to elevate the event experience
Innovation & Industry Trend Integration
Stay well-informed of global B2B and experiential event trends- Introduce new formats, technologies, or content approaches to elevate impact- Benchmark and evolve the organizations event design capabilities
Event Success Planning & Debriefing
Define measurable outcomes aligned with strategic intent- Develop post-event impact narratives and strategic learnings- Contribute to event retrospectives and future planning recommendations
Job Specifications
Skills/Certifications (Technical & Non-Technical)
CX/UX for Events & Experiences
Strong conceptual and creative thinking ability
Excellent written and visual communication skills
High stakeholder alignment and collaboration skills
Ability to build narrative-driven programs and story arcs
Familiarity with event technologies and digital engagement tools
Minimum Work Experience
8-10 years in event strategy, content curation, or experiential marketing
Proven expertise in curating large-scale or C-level B2B events (preferably in tech industry)
Experience in developing events from scratchvision to execution handover
Education
Bachelors or Masters degree in Marketing, Communications, Event Management, or related field
Certification in Event Design, Experience Strategy, or Innovation (preferred)
Job description / Role
Job Type
Full Time
Job Location
Abu Dhabi, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Finance, Investment...
Job Description
Senior Marketing Specialist at Zelo
Location: Abu Dhabi, UAE
Industry: FinTech | SME Financing | Private Credit
Employment Type: Full-Time | Work from Office
About Zelo
Zelo is redefining SME financing by turning invoices...
Job description / Role
Job Type
Full Time
Job Location
Abu Dhabi, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel...