[ref. n07387518] Senior Marketing Specialist - Abu Dhabi

Job Description

Senior Marketing Specialist at Zelo

Employment Type: Full-Time | Work from Office

About Zelo

Zelo is redefining SME financing by turning invoices into instant liquidity, empowering businesses to grow without being constrained by working capital cycles. Backed by International Holding Company (IHC) and regulated under the Abu Dhabi Global Market (ADGM), Zelo is scaling rapidly as a private financing platform.

As we establish our marketing function from the ground up, we are seeking a Senior Marketing Specialist who will bring creativity, energy, and execution excellence to help us shape and elevate our brand in the financial services space.

Role Overview

The Senior Marketing Specialist will be a core member of Zelos new marketing team, responsible for leading multiple marketing verticals including Performance Marketing, Social Media, and Communications Strategy.

This is a hands-on role that combines creativity with execution, working closely with Business, Product, and Technology teams to build impactful assets, run campaigns, and develop tools that support Zelos growth and partnerships.

This is a unique opportunity to design and deliver a marketing function on a blank slate within a regulated financial services environment. The role demands a balance of Cross-Functional Collaborationstrategic thinking and tactical execution, making it ideal for someone who thrives in fast-paced, high-growth settings.

Key Responsibilities

Marketing Strategy & Campaigns:

• Plan, execute, and optimize performance marketing campaigns across digital platforms.
• Develop and manage Zelos social media strategy, driving brand presence and engagement.
• Lead experimental campaigns tailored to the financial services and B2B financing ecosystem.

Content & Communications:

• Own the content calendar and ensure timely delivery of marketing initiatives.
• Create and manage assets (brochures, case studies, videos, social posts, etc.) to drive social visibility and community curation.
• Drive external communications and PR efforts to enhance Zelos brand visibility.

Cross-Functional Collaboration:

• Work alongside Business, Product, and Technology teams to translate offerings into compelling marketing assets.
• Develop strong agency collaborations and an in-house team across design & communications talent.
• Provide creative and strategic input to support business development and partnerships.
• Support senior leadership with investor- and partner-facing communication materials.

Analytics & Optimization:

• Track and report on campaign performance, using insights to optimize ROI.
• Stay updated on market trends and competitor activities to inform strategy.

• You bring deep curiosity and an established AI tool & workflow stack to run workstreams.
• A minimum of 34 years of experience in marketing, ideally a mix of agency and in-house roles.
• Proven ability to run digital marketing and performance campaigns with measurable outcomes.
• Strong grasp of social media platforms, content marketing, and communications strategy.
• Experience in B2B or financial services marketing is highly desirable.
• Strong creative and copywriting skills, with the ability to adapt messaging for diverse audiences.
• Highly organized, self-driven, and capable of managing multiple projects simultaneously.
• Proficiency in marketing tools (e.g., Google Ads, Meta Ads Manager, HubSpot, Canva/Adobe Suite).

• Blank Canvas: Build and shape the marketing function from the ground up.
• High-Growth Private Credit Platform: Be part of a fast-scaling platform backed by one of the UAEs largest holding companies.
• Impactful Role: See your creativity directly influence business growth, partnerships, and brand recognition.
• Collaborative Culture: Work closely with leadership and cross-functional teams in a dynamic, entrepreneurial environment.