Marketing Officer

Job Description

Campaign Development and Execution:

• Assist in the planning, development, and execution of integrated marketing campaigns across both digital and traditional channels.
• Manage timelines and coordinate tasks related to campaign execution.

Graphic Design and Branding:

• Create marketing materials (brochures, flyers, social media graphics, website banners, presentations).
• Ensure all design elements adhere to brand guidelines and maintain brand consistency.
• Develop templates and visual assets for various marketing needs.

Content Creation:

• Develop engaging and informative written content (website copy, blog posts, social media updates, email newsletters, marketing collateral).
• Adapt content for different platforms and target audiences.
• Ensure content aligns with brand voice and messaging.
• Assist in the development of content calendars.

Web Design and Maintenance:

• Contribute to the maintenance and updates of the company website.
• Ensure website content is accurate, up-to-date, and visually appealing.
• Assist with basic website design and layout adjustments.
• Work with content management systems (CMS) like WordPress.

Multimedia Production Support:

• Assist in the creation of multimedia content (videos, animations, interactive elements).
• Coordinate with external vendors or internal teams for multimedia production

Digital Marketing Activities:

• Support social media management (content scheduling, community engagement).
• Assist with the execution of email marketing campaigns (list segmentation, email creation, scheduling).
• Provide support for SEO/SEM initiatives (keyword research, content optimization).
• Assist with online advertising campaigns.

Traditional Marketing Activities:

• Assist with the coordination of print advertising (design approvals, placement).
• Support participation in industry events (logistics, material preparation).
• Help develop and distribute offline marketing materials.

Performance Monitoring and Reporting:

• Track key performance indicators (KPIs) for marketing campaigns.
• Assist in the preparation of regular performance reports.
• Identify areas for improvement based on data analysis.

Market Research and Analysis:

• Assist in conducting market research on industry trends and competitors.
• Gather and analyze data to inform marketing strategies

Requirements:

• Bachelor's degree in Marketing, Graphic Design, or a related field.
• 3-5 years of proven experience in a marketing role, with exposure to both digital and traditional marketing.
• Relevant certifications e.g., CIM/CDMP is a plus.
• Excellent working knowledge of Adobe Creative Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.
• Strong attention to details, problem solving, and presentation skills.

• Understanding of design principles (layout, typography, color theory).
• Solid understanding of social media marketing strategies and best practices.
• Familiarity with email marketing platforms and campaign management.
• Basic understanding of SEO and SEM principles.
• Knowledge of web analytics tools (e.g., Google Analytics) is a plus.
• Ability to develop and deliver clear and compelling presentations of marketing plans, ideas, and results.