Digital Marketing Manager

apartmentRotana Hotel Management Corporation PJSC placeAbu Dhabi calendar_month30/08/2025

Job description / Role

Employment: Full Time

Job description

The digital marketing manager supports the corporate director of performance marketing in planning, executing, optimizing, and reporting on full-funnel digital marketing campaigns across Rotana's digital ecosystem. This includes managing paid media (search, social, display, programmatic), owned web channels, CRM, and campaign analytics.

The role also includes digital marketing analyst functions from setting up tracking and attribution models to performance reporting and data storytelling.

General duties & responsibilities

Campaign planning & execution

Develop and manage integrated digital marketing campaigns to drive traffic, engagement, bookings, and conversions.

Execute paid media campaigns across platforms including:

Google Ads
Meta Ads Manager (Facebook, Instagram)
LinkedIn Ads, YouTube Ads
Programmatic advertising

Collaborate with creative teams to develop campaign assets (copy, visuals, landing pages).
Ensure campaigns are aligned with brand and regional marketing plans.

Performance marketing & paid media operations

Set up campaign structures, audiences, budgets, and bidding strategies.

Implement ad tracking via Google Tag Manager (GTM), Meta Pixel, and other tags.
Manage budget pacing and optimize bids based on performance metrics (CPC, CPA, ROAS).
Monitor conversion tracking and lead funnel performance daily.

Digital analytics & reporting

Own end-to-end performance reporting using:

Google Analytics 4 (GA4)
Looker Studio (formerly Data Studio)
Google Search Console
Meta Business Suite

Build dashboards for internal stakeholders that showcase KPIs such as traffic, CTR, conversion rate, ROAS, cost per acquisition (CPA), and customer lifetime value (CLTV).
Conduct in-depth data analysis to identify trends, opportunities, and areas for optimization.
Implement A/B tests and interpret results.

Website & conversion optimization

Work with web team to ensure landing pages are mobile-optimized, SEO-compliant, and conversion-focused.
Conduct user journey and funnel analysis to reduce drop-off rates and improve goal completions.

CRM, email & retargeting campaigns

Coordinate with CRM teams to integrate lifecycle campaigns and retargeting audiences.
Build custom audiences for remarketing and lookalike campaigns.
Use customer segmentation for email targeting and retention.

SEO & content optimization

Monitor and improve on-page SEO performance.
Assist in keyword strategy and content gap analysis.
Collaborate with content teams to optimize landing pages and blog content for SEO ranking.

Team collaboration & training

Work with hotel-level marketing teams to guide them on digital best practices.
Train junior team members or hotel marketers on analytics basics, reporting, and campaign execution.

Innovation & technology

Stay current on emerging trends in performance marketing, AI-powered media buying, cookieless tracking, and attribution modeling.

Evaluate new martech and adtech platforms to recommend adoption.

Skills

Technical requirements

Must-have tools & skills

Google Ads (certified preferred)
Google Analytics 4 (GA4) u2013 advanced understanding of events, conversions, reports
Google Tag Manager (GTM) u2013 setup and troubleshooting
Looker Studio u2013 dashboard creation
Meta Ads Manager
Search Console
Campaign URL builder and UTM tracking
Excel/Google Sheets u2013 for pivot tables, VLOOKUP, and campaign data analysis
Understanding of attribution models (first click, linear, data-driven, etc.)

Nice-to-have

Familiarity with programmatic DSPs
Knowledge of CDP/CRM tools such as Salesforce, Oracle Eloqua, or HubSpot
Experience with heatmapping tools (e.g., Hotjar, Crazy Egg)
HTML/CSS basics for landing page troubleshooting
SEO platforms u2013 SEMrush, Ahrefs, or Moz

Qualifications & experience

Bachelor's degree in marketing, digital media, data analytics, or related field.
4u20137 years of hands-on digital marketing experience, preferably in hospitality or multi-brand organizations.
Strong analytical mindset with a data-first approach to decision-making.
Excellent project management, communication, and stakeholder engagement skills.
Agency or in-house brand experience managing campaigns across multiple markets is a plus.

Job Function: Marketing, Advertising & PR

Company Industry: Media & Entertainment

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