Brand Coordinator

Job Description

JOB DESCRIPTION

Objective:

The Brand Coordinator will provide critical administrative and coordination support to the Brand Management Team to ensure smooth execution of brand initiatives, merchandising processes, and brand communication. This role is ideal for a detail-oriented, organized individual looking to build a career in brand management.

Key Responsibilities:

1. Administrative & Coordination Support

• Maintain and update brand calendars, meeting schedules, and project trackers.
• Coordinate cross-functional meetings and follow up on action items with relevant stakeholders.
• Organize documents, reports, presentations, and communications for the brand team.
• Support the Brand Manager in documentation, reporting, and tracking of KPIs.

1. Merchandise and Inventory Coordination

• Assist in collecting and compiling sales data, store feedback, and stock reports.
• Follow up with internal teams (Merchandising, Warehouse, Logistics) to track stock availability and transfers.
• Help prepare buying and product selection reports and summaries.

1. Marketing & Brand Communication Support

• Coordinate with marketing teams to gather and distribute promotional materials.
• Assist with social media and digital campaign coordination as required.
• Support brand launch activities and store-level promotions through administrative follow-up.

1. Store Operations & Visual Merchandising

• Collate and maintain records of store openings, layouts, and visual display plans.
• Assist the VM team in gathering store feedback and supporting visual rollouts as instructed by the Brand Manager.

1. Market & Competitor Research

• Support data collection for competitor price benchmarking and product mapping exercises.
• Compile findings and research summaries for review by the Brand Manager.

1. Project & Event Coordination

• Coordinate logistical and documentation needs for store openings and re-fits.
• Provide assistance in tracking new projects and administrative requirements for project execution.

Desired Experience:

The ideal Brand Coordinator in a retail company should have 3+ years of progressive experience in brand management, with a minimum of 2 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.