Senior Account Executive

Job Description

Job Purpose:

We are seeking a highly skilled and experienced Senior Social Media Account Executive to join our growing agency team. The ideal candidate will bring a minimum of 2 years of agency experience, with a strong understanding of client servicing, campaign execution, and content development across multiple platforms.

In this role, you will take a lead in managing client relationships, driving day-to-day content planning and publishing, contributing to broader campaign strategies, and supporting on-ground production and shoots. You will collaborate closely with account managers, creative teams, and clients to ensure flawless execution and delivery of social-first campaigns that engage audiences and deliver measurable results.

This is a fantastic opportunity for someone who understands how agencies work, is confident in managing client requirements, and brings fresh thinking, creativity, and digital expertise to the table.

Key Responsibilities:

• Serve as a daily point of contact for clients, managing communication, feedback, approvals, and ongoing requests.
• Confidently lead client calls, briefings, and update meetings, ensuring client objectives are clearly understood and met.
• Manage and oversee the full content production cycle from initial briefing to final delivery.
• Coordinate with internal teams to ensure smooth execution across creative, design, video, and production.

• Lead the development of monthly content calendars across all major social media platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube, etc.)
• Drive content ideation, developing creative and trend-led concepts aligned to client goals and audience interests.
• Write and refine engaging, platform-tailored captions and copy in line with brand tone and messaging.

• Stay ahead of emerging social trends, content formats, and platform updates to proactively integrate into client strategies.
• Conduct competitor benchmarking and identify opportunities for clients to differentiate and innovate.
• Support in developing strategic proposals, campaign extensions, and new content initiatives.

• Lead content capture during client shoots, activations, and live events, ensuring timely, high-quality social media coverage.
• Collaborate closely with photographers, videographers, and production teams during shoots.

• Oversee community management across client social channels, including response management and audience interaction.
• Monitor brand sentiment and flag any reputational risks or issues as they arise.

• Analyze social media performance and campaign effectiveness, delivering clear reports and actionable insights to clients.
• Recommend content and strategy optimizations based on data trends and audience behavior.

• Provide guidance and support to junior team members and Account Executives as required.
• Foster a collaborative and solutions-oriented approach within the team.

Requirements:

• Bachelors degree in Marketing, Communications, Media, or a related field.
• Minimum 2 years of agency experience in social media management or digital marketing.
• Strong client servicing and communication skills, with proven experience managing client accounts.
• Experience with content production, campaign planning, reporting, and on-ground event coverage.
• Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
• In-depth knowledge of major social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, X, etc.), trends, content formats, and platform algorithms.
• Proven ability to generate creative, trend-relevant content ideas aligned with client objectives and audience engagement.
• Confident in client communication, presenting content plans, reports, and campaign strategies.
• Strong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable optimizations.
• Proficiency with social media management tools (e.g. Sprout, Hootsuite, Later), platform-native analytics, and basic paid media platforms (e.g. Meta Ads, LinkedIn Ads, Google Ads).
• Excellent writing and copy development skills, with strong attention to detail and brand consistency.
• Experience supporting and managing content shoots, events, and on-ground activations.
• Ability to manage multiple accounts, deadlines, and shifting priorities in a fast-paced agency environment.
• Collaborative team player with leadership potential and a proactive, solution-oriented mindset.
• Passionate about staying ahead of social media, content, and digital marketing trends.