Assistant Manager Influencer Marketing - Accor
Job description / Role
Employment: Full Time
Company description
Established in 2000 in Turkey, Rixos pioneers the 'All Inclusive, All Exclusive' concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities.Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.
Job description
The Assistant Manager, Influencer Marketing supports the development and execution of influencer strategies to enhance brand visibility, drive guest engagement, and strengthen the positioning of Rixos Hotels and the All-Inclusive Collection.The role focuses on building strong relationships with content creators, managing influencer partnerships, and delivering impactful campaigns aligned with brand objectives and business goals.
Key responsibilities
Influencer strategy & execution- Assist in developing and implementing influencer marketing plans to support brand campaigns, launches, and key business periods.
- Identify, evaluate, and engage with influencers (macro, micro, and niche) across multiple platforms including Instagram, TikTok, YouTube, and emerging channels.
- Coordinate influencer collaborations, content creation, and campaign deliverables in line with brand standards.
- Monitor and manage influencer activation calendars to ensure timely execution of campaigns.
- Build and maintain strong relationships with influencers, agencies, and brand partners.
- Negotiate deliverables, timelines, and budgets with influencers and their representatives.
- Support hosting influencer stays, experiences, and activations at Rixos properties.
- Ensure influencer content is brand-appropriate, compliant with guidelines, and optimized for target audiences.
- Collaborate with the wider Marketing & PR teams to amplify influencer content across owned channels.
- Support the creation of campaign reports with visuals and highlights for senior stakeholders.
- Track, analyze, and report on influencer campaign performance (engagement, reach, ROI, and brand impact).
- Provide insights and recommendations to enhance future influencer marketing activities.
Qualifications
Qualifications & experience- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in influencer marketing, digital marketing, or PR (hospitality or luxury brand experience preferred).
- Strong knowledge of social media platforms, digital trends, and influencer ecosystems.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in analytics tools and influencer marketing platforms.
- Creative mindset with strong attention to detail and brand storytelling.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Company Industry: Travel, Hotel & Tourism
About the Company
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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