Assistant Manager Marketing
Job description / Role
Job TypeFull Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Marketing, Advertising & PR
Weu2019re looking for an imaginative, resourceful, and consumer-obsessed assistant marketing manager to lead the planning and execution of brand and marketing initiatives. This role is ideal for someone who doesnu2019t just follow briefs but thinks deeply about what will truly resonate with users u2013 someone who can step into the customeru2019s shoes, challenge conventional thinking, and craft campaigns that spark real engagement.Youu2019ll own the marketing calendar, shape brand messaging, and manage creative development u2013 but just as importantly, youu2019ll be hands-on in turning ideas into action, ensuring campaigns and activations are delivered flawlessly, on time, and with impact.
If you thrive in a fast-paced, collaborative environment and enjoy balancing creative vision with day-to-day execution, this is your opportunity to help shape a growing brand from the ground up.
Strategic responsibilities- Align growth and marketing strategies with the overall business strategy.
- Understand the life cycle of customers and identify growth opportunities.
- Optimize acquisition and retention and increase frequency.
- Work closely with the growth team on defining the growth and marketing strategy, creating an execution plan, and launching initiatives to reach the projected ROI.
- Work with the marketing and growth manager on executing the growth plans.
- Assist in building and implementing the overall digital marketing strategy.
- Stay up to date with the latest technology and best practices.
- Manage all digital marketing channels.
- Measure ROI and KPIs.
- Oversee all the company's social media accounts.
- Manage and improve online content, considering SEO, ASO, and SEM.
- Monitor competition and provide suggestions for improvement.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and customer-facing communications, including print, digital, and video assets.
- Conceptualize and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
People management
Frequent contact with operations, product, technology, and finance teams. Regular contact with creative agencies and designers.
Product / process improvement
N/A
Qualifications
Education & certifications: Preferred: Business or marketing degree. MBA or masteru2019s is a plus.
Knowledge & skills: Digital marketing, offline marketing, influencer marketing, strong analytical skills.
Experience: Preferred: 4 to 5 years. Minimum: 3 years in top GCC companies.
Apply Now