Digital Marketing Specialist – Paid Media & Performance 5-7 Years (Full-time, Based in Dubai)
Job Description
Industry: eCommerce Home DecorCompany: knothome.com & carpetcentre.com
Instagram: @knothomedotcom@carpetcentre_official @habib.yaraghi(new)
Reports to: Marketing Head, Managing Director
About Carpet Centre & Knot Home
We are an e-commerce enterprise specializing in the online sale of carpets, cushions, and accessories, we boast a team of over 50 dedicated employees. As we continue to expand our operations and team, we are actively seeking a a results-driven Digital Marketing Specialist Paid Media & Performance to take full ownership of paid growth and revenue delivery across multiple digital channels.
About the Role
This is a full-time, onsite role where you will be responsible for developing and executing high-performing, data-driven digital advertising strategies. You will directly impact revenue, manage budgets, and work cross-functionally to drive customer acquisition, app engagement, and sales all while staying mindful of inventory movement and growth opportunities.
Key Responsibilities
Performance Marketing & Strategy
Lead planning, execution, and optimization of paid media campaigns across Meta, Google TikTok, Snapchat, Bing, and Programmatic.
Launch and manage mobile advertising campaigns to drive app installs and engagement.
Take ownership of revenue targets, optimizing towards key KPIs like CPA, ROAS, LTV, and conversion rate.
Creative & Channel Trends
Stay ahead of platform innovations and creative trends in short-form video and image-led performance formats.
Brief and collaborate on high-impact creatives tailored to platform algorithms and customer behavior.
Analytics & Reporting
Use GA4, Google Tag Manager, Meta Pixel, and Looker Studio to monitor and interpret campaign performance.
Understand and apply attribution models to optimize performance by channel and stage of the funnel.
Customer Focus & LTV Growth
Optimize campaigns not just for acquisition, but for quality focusing on high-retention and high-LTV customer segments.
Use data and behavior signals to build lookalike and re-engagement strategies that maximize lifetime value.
Work with CRM, loyalty, and retention teams to close the loop between acquisition and long-term growth.
Testing & Optimization
Conduct A/B tests for creatives, audience segments, placements, and funnel steps.
Collaborate with the e-commerce and product teams to improve landing pages and user experience.
Leverage tools like Hotjar or Crazy Egg to assess website behavior and improve CVR.
Budgeting & Performance Planning
Own the planning and allocation of monthly, quarterly, and annual paid media budgets across platforms.
Build and present a comprehensive performance marketing roadmap aligned to business goals, seasonal peaks, and inventory planning.
Some of the perks with the job: Accommodation allowance, transportation to and from the office, Health insurance, 30 days paid leave yearly, Yearly paid air-ticket allowance, Monthly sales performance commission.