[ref. a85320604] Digital Marketing Manager

Job Description

Summary

The ideal candidate possesses a deep understanding of marketing technologies, digital channels, and user behavior, with a strong focus on ROI and performance metrics.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan and execute full-funnel marketing campaigns across multiple channels: SEO, SEM, display advertising, social media, email, and mobile.
• Execute quarterly marketing campaigns and align them with product launches, promotions, and seasonal activities.
• Drive end-to-end campaign execution from concept to analysis, focusing on conversion and engagement metrics.

• Oversee the management and growth of all social media platforms (LinkedIn, Facebook, YouTube, Twitter, etc.).
• Collaborate with creative teams to produce impactful content that supports brand messaging and campaign goals.
• Improve landing page performance and conversion paths based on user behavior and A/B testing insights.

• Track and analyze campaign performance, customer journeys, and web traffic using tools like Google Analytics, Tag Manager, and CRM platforms.
• Use data insights to recommend optimizations and allocate budgets effectively to high-performing channels.
• Establish KPIs for all digital activities and provide regular reporting on campaign results, spend, and ROI.

• Apply customer insights, segmentation, and behavior data to personalize marketing efforts and improve customer engagement.
• Manage customer acquisition funnels with a focus on lead quality, lifetime value, and retention.
• Develop and implement digital retention programs to increase repeat engagement and brand loyalty.

• Work closely with product, IT, compliance, and marketing teams to ensure campaign consistency, technical feasibility, and regulatory compliance.
• Lead agency partners and vendors in the execution of digital strategies and ensure alignment with internal brand and performance standards.
• Participate in strategic planning, budgeting, and marketing performance reviews.

Knowledge, Skills & Technical Competencies

• Proven experience in B2B and B2C digital marketing campaigns.
• Strong expertise in SEO, SEM, PPC, email marketing, and display advertising.
• Hands-on experience with paid media platforms (Google Ads, Meta Ads, LinkedIn, Twitter) and marketing automation tools.
• Experience optimizing user journeys, customer funnels, and landing pages.

• Proficient in analytics tools like Google Analytics, Google Tag Manager, and data visualization platforms.
• Skilled in A/B and multivariate testing for continuous performance optimization.
• Strong Excel skills for marketing data modeling and campaign reporting.

• Familiarity with HTML, CSS, and JavaScript to understand web limitations and possibilities.
• Exposure to MarTech tools (CRM, CMS, Marketing Automation) and digital analytics platforms.
• Understanding of conversion metrics: CPA, CTR, CLV, ROI, and other digital KPIs.

• Strategic thinker with a growth mindset and business acumen.
• Detail-oriented with strong project management skills.
• Effective communicator who can work cross-functionally and manage external vendors.

• Monthly and quarterly digital marketing reports with actionable insights.
• Campaign ROI analysis and recommendations for budget reallocation.
• Growth in web traffic, social engagement, and lead conversion rates.
• Enhanced digital customer experience and measurable improvement in retention.

• Education: Bachelors Degree in Marketing, Business, Digital Media, or a related field.
• Experience: 8+ years in digital marketing, preferably within the banking or financial services sector, with demonstrated success in campaign execution and lead generation.