Vice President of Marketing

1. Creative Marketing:

• Design & Lead the creative team in developing innovative and impactful marketing materials.
• Oversee the creation of visual content, ensuring alignment with brand guidelines and marketing objectives.
• Foster a collaborative environment that encourages creativity and high-quality output & Implement AI tools to streamline creative processes and enhance content production.
• Drive cost efficiency by reducing reliance on external agencies and enhancing the internal capabilities.
• Manage the content management system of the company, ensuring high-quality and consistent content delivery.

1. Media Department:

• Lead the media department responsible of all Paid media across channels, and enable them to develop and execute comprehensive paid media strategies across various channels (digital, print, broadcast).
• Lead the development and execution of the overall paid media strategy, ensuring alignment with business goals.
• Manage relationships with media agencies, suppliers, digital publishers, and innovation partners to secure the best deals and partnerships.
• Implement new tools and technologies to enhance media buying, planning, and performance.
• Establish policies, processes, and best practices to ensure the efficient and effective operation of the paid media domain.
• Utilize AI-driven analytics to track media performance and adjust strategies accordingly.
• Collaborate with internal stakeholders to ensure media campaigns align with overall marketing goals.

1. Sponsorships & Consumer Events:

• Ownership of the sponsorship & Activations roadmap strategy to assess, spot and leverage assets to drive value.
• Lead and manage the planning and execution of all events and sponsorship activations.
• Develop and implement event activation strategies, determining which events to sponsor and how to drive ROI.
• Manage relationships with sponsors, partners, and vendors to ensure successful event execution.

1. Agencies, Partnerships & Budget Governance:

• Oversee relationships with external agencies and partners, ensuring alignment with marketing objectives.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Implement AI-driven budget management tools to track spending and optimize financial performance.
• Evaluate and vet new partnerships to onboard best-in-class tools and suppliers.
• Ensure a seamless onboarding experience and integration into the company.

• 18+ years of experience in marketing, with a focus on events activations and operations.
• Regional Middle East experience is key
• Agency and in-house background is a plus
• Strong ability to build, lead and develop high-performing teams.
• Strong understanding of AI tools and technology in marketing.
• Experience owning large marketing budgets

Our client is a organization in the UAE, operating hundreds of distributions points across the region. They are currently looking for a strong Marketing leader to build strong teams in all 360 aspects of marketing and lead their initiatives across the region.

This is a chance to join a leading player in the UAE and drive their marketing initiatives across the region.