Senior Marketing Executive

Job Description

Job Type: Full Time

Were on the lookout for a creative and driven Senior Marketing Executive with 3 to 5 years of experience to help grow our diverse portfolio of F&B brands, from bubble tea to ice cream, cookies, and other exciting food innovation ventures. This is a unique opportunity to join a group of brands that celebrate bold flavors, imaginative experiences and bring joy in every bite and sip!

From campaign execution and content creation to digital strategy and events, youll be at the heart of building and growing crave-worthy food brands. If youre passionate about food, detail-oriented, and full of fresh ideas, wed love to meet you!

Responsibilities

Campaign Strategy & Execution:

• Lead the planning, development, and execution of integrated marketing campaigns across multiple brands.
• Ensure all campaigns align with brand strategy, business objectives, and deliver measurable results.
• Oversee timelines, budgets, and performance tracking, with a focus on continuous improvement.

Social Media & Digital Marketing:

• Strategize and manage content calendars across social platforms, ensuring engaging, on-brand content and timely execution.
• Develop and optimize digital marketing campaigns to drive traffic, engagement, and conversions.
• Monitor platform performance, analyze KPIs, and implement data-driven enhancements.
• Manage partnerships with relevant influencers to amplify brand reach and engagement.

Content Development & Brand Communication:

• Oversee the development of marketing materials, including brochures, digital assets, and web content.
• Collaborate with creative teams to maintain a consistent brand voice and visual identity across all touchpoints.
• Ensure content quality, messaging accuracy, and campaign alignment.

Market Research & Analytics:

• Conduct competitive research and consumer insight analysis to identify trends, opportunities, and risks.
• Translate marketing data into actionable strategies and performance insights.
• Prepare and present regular reports on campaign effectiveness, ROI, and brand performance.

Event & Activation Management:

• Lead the planning and execution of brand activations, sponsorships, and promotional events.
• Coordinate with external vendors, partners, and internal stakeholders to ensure seamless event delivery.
• Drive pre-event buzz and post-event analysis to evaluate impact and optimize future events.

Delivery Aggregator Management:

• Plan and implement platform-specific campaigns, promotions, and seasonal offers.
• Monitor aggregator performance and recommend optimization strategies.

• 3-5 years of experience in Marketing roles
• Bachelors degree in Marketing, Communications, or a related field
• Creative thinker with strong attention to detail.
• Ability to prioritize workload to meet deadlines and to manage periods of heavy & conflicting work demands
• Excellent communication and interpersonal skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Strong understanding of social media platforms and content marketing strategies.