Dubai - PR & Marketing Executive

Job Description

Job Opening: PR & Marketing Executive Arabic Speaker | Dubai

Join the team behind one of Dubais most talked-about bakery & caf brands. At Bakerist, were not just serving croissants were building a community. As we expand across the city, were looking for a PR & Marketing Executive who is equal parts strategist, storyteller, and social butterfly.

About the Role:

This is a hands-on, fast-paced position for a marketing powerhouse who lives and breathes creativity. Youll be the connector between our brand and the public from influencers to media houses, from customers to content creators. Were looking for someone who can craft compelling narratives, amplify our presence, and create a buzz both online and offline.

Key Responsibilities:

PR & Brand Visibility

Build and maintain strong relationships with media, influencers, bloggers, and key local personalities

Pitch stories and coordinate interviews, press releases, and media kits

Handle event PR and manage pre/during/post media coverage

Marketing Execution

Support the ideation and execution of marketing campaigns across branches

Collaborate with the internal team for content creation, visual merchandising, and promotional materials

Track, report, and optimize campaign performance

Influencer Marketing

Identify, vet, and collaborate with influencers, especially Arabic-speaking creators

Manage all stages of influencer campaigns, from outreach to posting and reporting

Community Engagement

Act as a brand ambassador, representing Bakerist at events and activations

Engage with customers, creators, and media in a way that feels warm, human, and on-brand

Arabic Content & Communication

Translate or write marketing copy and social content in Arabic when needed

Ensure that our brand resonates with Arabic-speaking audiences

Who You Are:

A fluent Arabic speaker with strong written and verbal communication skills in both Arabic and English

A marketing all-rounder with 24+ years of experience in PR, brand marketing, or F&B lifestyle

A people person sociable, charismatic, and confident in networking and public speaking

Highly creative, trend-aware, and full of fresh ideas

Thrives in a fast-paced, ever-evolving environment flexibility and hustle are a must

Strong understanding of Dubais media, influencer, and lifestyle landscape