[ref. g7846818] Growth Marketing Specialist - Crypto exchange - Dubai

Job Description

Type: Full-Time

About Us:

We are a forward-thinking fintech company providing a regulated fiat-backed stablecoin based solution to redefine financial access, security, and speed across the region and beyond. Based in Dubai, a fast-emerging crypto and fintech hub, our mission is to bridge traditional finance with blockchain technology enabling seamless, trusted digital transactions at scale.

Were now seeking a Growth Marketing Specialist to lead brand building and awareness process, customer acquisition, drive user activation and scale our product across B2B and B2C segments.

Key Responsibilities:

• Including ATL and BTL, support to execute a full-scale marketing strategy aligned with business goals of the organization along with the partnership announcements.
• Launch and scale paid campaigns (Google Ads, Meta, Twitter/X, Telegram, LinkedIn, etc.) targeting regional and global audiences who are in need of USDT payments in and to UAE.
• Lead influencer, affiliate and KOL campaigns tailored to crypto and fintech communities as per the market advised by the organization.
• Ensure all marketing communications are both creatively engaging and fully compliant with relevant regulatory standards.
• Collaborate closely with product, design and content teams to create high-converting campaigns and compelling landing pages.
• Own and execute multi-channel growth strategies (paid media, SEO, social, referral, partnerships) to drive user acquisition, activation, and retention.
• Optimize user funnels from awareness to conversion using data-driven techniques.
• Develop and manage marketing automation flows (email, push, in-app messaging).
• Monitor KPIs, analyze performance metrics, and report growth insights to stakeholders.
• Including analysis of competitors activities, the position will support the organization to stay ahead of crypto and fintech marketing trends, compliance, and platform algorithm changes.
• Support PR, event marketing, and community engagement efforts, including Dubai-focused crypto events and global conferences.
• Identify target markets and customer segments for companys products and services especially targeted campaigns for HNIs, corporate partnerships, etc.
• Work closely with internal teams and external vendors to launch campaigns on time and within the marketing budget.
• Ensure brand consistency and positioning across all touch points.

Requirements:

• 35 years experience in growth marketing, ideally within financial/fintech sector.
• Proven track record of running scalable paid campaigns and optimizing digital funnels.
• Knowledge of in-store marketing will be an advantage.
• Deep understanding of performance marketing (ROI), attribution and life-cycle marketing.
• Familiarity with crypto user behavior, Stablecoins, wallets etc. will be a major plus.
• Excellent communication skills with a creative mindset and a test-and-learn approach; not afraid to experiment.