Outside Sales Representative
Job Description
Lottery Sales Representatives
Job Summary
The lottery sales representatives plays a vital role in managing and growing the UAE Lottery's presence across retail locations. Acting as the primary link between the company and retail partners, the Retail Representative is responsible for ensuring lottery products are effectively displayed, retailer staff are well-trained, and sales targets are met.This role requires a proactive approach in maintaining strong relationships with retailers, driving sales, and ensuring compliance with lottery regulations.
Key Responsibilities- Retailer Relationship Management:
Serve as the primary contact for assigned retail locations, building strong partnerships with store owners and managers.
Address retailer concerns, resolve issues, and provide continuous support to maximize lottery sales.
Ensure retailers follow UAE Lottery guidelines and policies.- Sales & Performance Growth:
Achieve sales targets by actively supporting and guiding retailers.
Implement sales strategies and executing promotions, and in-store marketing to drive lottery ticket sales.
Identify and recruit new agents to expand the UAE Lottery's retail network.
Monitor sales trends and identify opportunities to improve performance.- Training & Support:
Train retail staff on lottery games, ticket sales procedures, responsible gaming, and customer service best practices.
Conduct refresher training sessions to enhance retailer knowledge and engagement.
Ensure retailers are equipped with the necessary materials and tools to promote lottery sales.- Merchandising & Store Presentation:
Ensure lottery point-of-sale (POS) materials are correctly placed, up-to-date, and well-maintained.
Conduct routine store visits to verify product placement, stock availability, and promotional execution.
Recommend improvements to enhance lottery visibility and customer engagement.- Compliance & Risk Management:
Ensure all retailers comply with lottery regulations, security measures, and responsible gaming policies.
Conduct spot checks to identify and report any operational or compliance issues.
Work closely with internal teams to resolve discrepancies or concerns at retail locations.- Reporting & Market Insights:
Track and report on retailer sales performance, trends, and feedback to management.
Gather market intelligence on competitor activities and provide actionable insights.
Suggest improvements in sales strategies based on real-time observations.
Key Competencies- Sales & Business Development:
Strong ability to drive sales through retailer engagement and support.
Knowledge of lottery products, consumer behavior, and retail dynamics.- Retailer Relationship Management:
Excellent interpersonal and communication skills to build and maintain retailer partnerships.
Ability to provide ongoing training and support to retailers for business growth.- Merchandising & Visual Standards:
Ensure high-quality lottery displays and product placements for maximum impact.
Ability to troubleshoot and resolve in-store execution issues.- Compliance & Operational Excellence:
Strong understanding of UAE Lottery regulations and responsible gaming policies.
Ability to identify risks and take proactive measures to ensure compliance.
Behavioral Competencies
Professionalism & Accountability:
Represent the UAE Lottery with credibility and integrity in all retail interactions.
Problem-Solving & Adaptability:
Handle challenges in retail environments and find effective solutions.
Team Collaboration:
Work closely with internal teams, retailers, and field promoters to drive success.
Qualifications
Minimum 2-3 years of experience in retail sales, account management, or field operations.
Experience in lottery, FMCG, or gaming industry preferred.
Fluency in English required; proficiency in Hindi, Bengali, or Arabic is a plus.
Willingness to travel frequently between retail locations.
Driving license and own car required.
About the Company
The UAE Lottery (https://www.theuaelottery.ae/) is the first and only official lottery in the United Arab Emirates, regulated by the UAE government and the General Commercial Gaming Regulatory Authority (GCGRA).
The purpose of The UAE Lottery is to act within the guiding principles of the UAE and its vital role within the GCC and the World and contribute positively to the nation by supporting local communities and projects of national import.
We aim to enhance the entertainment landscape in the UAE, focusing on enriching the user experience, implementing robust responsible gaming measures and delivering socially responsible initiatives.
We aspire to build a trustworthy and aspirational lottery platform that will raise the bar and set new standards and benchmarks for global lottery programs and how they interact with the community.