Digital Marketing Manager
Job Description
Company Overview
Founded in Dubai in 2016, SQUATWOLF is a gymwear brand made for athletes who push limits, in and out of the gym. What started in the Middle East has grown into a global movement, with customers in 100+ countries. We're on a mission to elevate the human experience through high-performance gear that drives strength, progress, and purpose.
As we level up, we're building a bold, creative team that's hungry to make an impact. If you're ready to shape the future of gymwear and be part of something powerful, you're in the right place.
SQUATWOLF.COM
Position Summary
SQUATWOLF is looking for a Digital Marketing Manager to join our Ecommerce & Digital Marketing team. The business is on an exciting hyper-growth trajectory and so there's never been a better time to join and make your mark as we take the brand to the next level.
Roles and Responsibilities- Develop and execute the digital marketing strategy for customer acquisition and retention across all channels, including paid search, paid social, affiliates, email, SEO and display
- Continually optimise performance, cost of marketing and CAC; trading each channel and leveraging data and tech to maximise campaign efficiency
- Build customer retention strategies in order to increase LTV and reduce churn
- Effectively manage the digital marketing budget and optimise ROAS
- Forecast key performance metrics for each channel in line with business objectives
- Provide daily, weekly, monthly and quarterly reporting using internal BI tools (PowerBI) as well as each channel's own attributed reporting (GA4, Appsflyer, FB Manager, Google Ads, TikTok, SNAP, CJ, etc)
- Develop testing plans across the channels including creative, copy, landing pages and user flows to optimise conversion
- Build and maintain relationships with digital agencies and affiliate partners
- Monitor the market and keep abreast of industry developments, identifying new initiatives, risks and opportunities
- Work closely with Brand & Content Team to ensure channel campaigns reflect brand values and assets are optimised to maximise traffic and revenue
- Liaise with Buying and Planning teams, feeding back on search trends, customer purchasing habits and the competitor landscape
- Input into in the Ecommerce strategy, including the website development roadmap and international growth
- Working with third party retailers to maximise their revenue potential
- A passion for Digital Marketing, Data and Consumer Behaviour
- A minimum of 7-8 years experience in digital marketing
- Expert knowledge of Paid Social (META, Snap Tiktok), Paid Search
- Strong understanding of Affiliates, SEO & Display
- Proven track record of driving growth across key performance metrics including revenue growth, Cost of Marketing %, CAC and ROAS targets
- Extensive experience of owning budgets
- Fluent in Google Analytics / keen to be the business champion for GA4
- Experience in managing digital marketing agencies
- Ability to manage multiple stakeholder interests
- Analytical; able to spot trends and opportunities
- Strong attention to detail. Able to work under pressure and meet tight deadlines
- A pro-active team player with excellent communication skills